Senior Marketing Manager - Merchant to Consumer

About the role

<h1><strong>Senior Marketing Manager (Merchant to Consumer)</strong></h1> <h2><strong>About the team</strong></h2> <p>SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate.</p> <p>More than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year. We now have the opportunity to turn that reach into one of the world's largest consumer financial ecosystems.</p> <p>Our consumer product is already live across six European markets. The next challenge is to grow it from an emerging proposition into a product used by millions of consumers, and this role will lead that journey.</p> <p>This role sits at the heart of that growth. As <strong>Senior Marketing Manager (Merchant to Consumer)</strong>, you'll drive the merchant-to-consumer acquisition engine: the channel that converts SumUp's merchant network and their customers into SumUp personal banking customers.&nbsp; This is a rare chance to build a differentiated acquisition channel from scratch inside a small, ambitious team, competing head-to-head with some of the best-funded neobanks in Europe.</p> <h2><strong>What you'll do</strong></h2> <ul> <li>Plan and execute merchant-to-consumer acquisition campaigns across six markets — owning messaging, creative strategy, localisation, and performance reporting</li> <li>Embed consumer sign-up moments into merchant touchpoints, including the super app, card readers, merchant CRM, and merchant website</li> <li>Drive cross-sell from SumUp Local into the consumer banking app, managing conversion, activation, and incentives for consumers coming through merchant-led channels</li> <li>Work closely with teams across Hardware, CRM, and other business lines to get consumer acquisition placements shipped through channels you don't directly own</li> <li>Build and maintain reporting on merchant-to-consumer acquisition performance, using it to inform channel-mix decisions and prove cost-per-customer against direct advertising</li> </ul> <h2><strong>You'll be great for this role if…</strong></h2> <ul> <li>Strong B2C growth or lifecycle marketing experience, ideally in fintech, payments, retail, or a marketplace</li> <li>Proven track record of planning and executing campaigns across multiple markets, including localisation and creative direction</li> <li>Experience marketing through partner or owned channels, such as CRM, in-product surfaces, or point-of-sale,&nbsp; rather than relying solely on paid media</li> <li>Comfort owning acquisition metrics, attribution, and reporting end to end, with a data-driven and commercially minded approach</li> <li>Ability to influence and coordinate across matrixed teams to get placements and campaigns shipped without direct authority</li> </ul> <h2><strong>Why you should join SumUp</strong></h2> <p>🌎 Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup</p> <p>&nbsp;🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced&nbsp;</p> <p>🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success&nbsp;</p> <p>🏖 Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves&nbsp;</p> <p>📚 A dedicated annual L&amp;D budget for attending conferences and/or advancing your career through further education&nbsp;</p> <p>🏥 Health matters: private health insurance, including optical and dental</p> <p>&nbsp;🚗 Life made easier: salary-sacrifice commuter benefits via Gogeta</p> <p>&nbsp;💼 Financial security: retirement scheme (SumUp matches 7% when you contribute 5%) 🛡 Peace of mind: life insurance from MetLife for 2× your salary&nbsp;</p> <p>🌴 Break4me: 1-month sabbatical after 3 years

Skills