Senior Associate, Analytics

About the role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>3235 - Senior Associate, Analytics - UK</strong></p> <p><strong>Role Summary and Impact</strong></p> <p>OpenMind was awarded the ZEUR assignment for Nestle Europe in 2024. With 47 countries, +450 team members, and regular new product launches, the account is looking for a Senior Analyst to provide Marketing &amp; Campaign analytics for the North Cluster.</p> <p>The Senior Analyst is an experienced media analyst as part of the North Cluster specialist team, responsible for developing strong relationships with the Nestle team across UK, Ireland and the Nordics, providing excellent marketing effectiveness skills and have the knowledge/skills to push innovative thinking as well as best in class analysis. You will be an excellent communicator.</p> <p><strong>Responsibilities:</strong></p> <ul> <li>Supports the implementation of MROI into media tools and integration of business results into campaign planning</li> <li>Lead in marketing effectiveness analyses (budget forecasting, portfolio optimization, competitive analysis) and campaign measurement &amp; testing with team’s support, provide recommendation on budget optimization and measurement tools and methodologies</li> <li>Be the conduit between markets helping distil insights and distributing insights from media activity across the cluster, provide trainings with clients &amp; internal teams on analytics approaches</li> <li>Support the analytics manager &amp; director to champion marketing effectiveness across the cluster</li> <li>Integrate with the broader effectiveness analytics community to learn and ensure learning are shared</li> <li>Support in delivering the clients learning agenda across campaigns</li> <li>Ensure we are delivering agency best practice across analytics areas such as PCAs and experimentation</li> </ul> <p><strong>Skills and Experience&nbsp;</strong></p> <ul> <li>A thirst for learning about technology, trends, media, people, brands and the industry</li> <li>Experience in marketing with a focus on analytics – role would be ideally suited for a very media savvy analyst or a very analytically focused planner</li> <li>Detailed media, marketing and measurement knowledge across all channels, FMCG experience preferred</li> <li>The ability to convert analysis into real world actionable solutions</li> <li>Strong client facing and multi-tasking skills, with the ability to explain complex analysis clearly and simply</li> <li>Strong knowledge of Excel, common econometrics packages, statistics and PowerPoint</li> <li>A creative problem-solving mentality focused on providing robust, pragmatic solutions to adhoc client questions</li> <li>Ambitious, determined and self-motivated</li> </ul> <p><strong><br></strong><strong>Life at WPP Media &amp; Benefits</strong></p> <p>Our passion for shaping the next era of media is powered by our commitment to&nbsp;Be Extraordinary, investing in our employees to inspire transformational creativity. We also&nbsp;Lead Optimistically,&nbsp;firmly believing&nbsp;in and&nbsp;Championing Growth and Development&nbsp;for every individual. This commitment allows WPP Media employees to&nbsp;leverage&nbsp;the extensive global WPP Media &amp; WPP networks to pursue their passions, build vital profes

Skills