Account Executive, Paid Social

About the role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>1833 - Account Executive, Paid Social</strong></p> <p><strong>Role Summary and Impact</strong></p> <p><strong><em>About WPP 650&nbsp; </em></strong></p> <p>Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.</p> <p>Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.</p> <p>WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens.</p> <p>This is meaningful work with real-world impact – the kind you can point to with pride.</p> <p>As&nbsp;<strong>Account&nbsp;Executive</strong>&nbsp;the successful&nbsp;candidate&nbsp;will rapidly develop their knowledge of paid advertising across&nbsp;all&nbsp;the key social channels,&nbsp;from activation through to reporting.&nbsp;They will&nbsp;also learn how to&nbsp;work as part of a team that&nbsp;plan&nbsp;&amp;&nbsp;deliver award-winning work in a busy agency environment&nbsp;that&nbsp;has&nbsp;training + development at its core.&nbsp;</p> <p>&nbsp;</p> <p><strong>Key Responsibilities:</strong>&nbsp;</p> <p>As part of a busy Paid Social team&nbsp;the role is varied with several areas of focus. Account Executives will be given all the necessary training to help develop the skills&nbsp;required&nbsp;to fulfil their&nbsp;responsibilities. These include:&nbsp;</p> <p><strong>Campaign Management</strong>&nbsp;</p> <ul> <li>End-to-end set up of paid social campaigns across all the relevant social platforms.&nbsp;</li> </ul> <ul> <li>Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards.&nbsp;</li> </ul> <ul> <li>Monitoring campaign performance and pacing to ensure activity delivers as expected.&nbsp;Troubleshooting and optimising campaigns&nbsp;in order to&nbsp;improve&nbsp;performance&nbsp;as necessary.&nbsp;</li> </ul> <ul> <li>Working to produce detailed &amp;&nbsp;accurate&nbsp;weekly/monthly campaign performance reports, often in Microsoft Excel.&nbsp;</li> </ul> <ul> <li>Writing performance commentary that delivers valuable insight and recommendations to clients.&nbsp;</li> </ul> <ul> <li>Assisting&nbsp;with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.&nbsp;</li> </ul> <p>&nbsp;</p> <p><strong>Client &amp; Partner Management</strong>&nbsp;</p> <ul> <li>Working clos

Skills