Data Planner (CRM)

About the role

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands&nbsp;that drive growth. Guided by a&nbsp;<strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.&nbsp;VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.&nbsp;</p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.&nbsp;</p> <p>For more information, please visit&nbsp;<a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on  <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&amp;m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&amp;s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&amp;e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a>&nbsp;#WeAreVML.</p></div><p>As a Data Planner, you'll be joining a dynamic and award-winning data planning team within a fast-paced agency environment. Reporting into a data planning manager, the team is part of the wider EMEA Data team. This has a mix of consultants, analysts, data scientists, insight and effectiveness experts, as well as a team of technical enablement specialists.&nbsp;</p> <p><strong>Who we’re looking for:</strong><br>We're seeking a highly collaborative and enthusiastic Data Planner to join our team to work on a large automotive account. You will be a key data evangelist, working with clients and internal teams to develop and deliver data-driven strategies focused on CRM targeting, personalisation, measurement, and optimisation.&nbsp;</p> <p><strong>What You Will Be Doing:</strong><br>As a Data Planner, you will be a crucial link between data analysis and broader marketing strategy, developing connected, data-inspired CRM programs. This involves:<br>• &nbsp; &nbsp;Building strong relationships with client stakeholders and internal VML teams to promote, develop, and manage data and analysis deliverables.<br>• &nbsp; &nbsp;Analysing campaigns to develop actionable insights.<br>• &nbsp; &nbsp;Defining KPIs, benchmarks, targets, and forecasts.<br>• &nbsp; &nbsp;Developing campaign targeting plans and briefs for internal or 3rd party campaign delivery teams.<br>• &nbsp; &nbsp;Measuring, evaluating, and optimising marketing activity using best practice testing methodologies.<br>• &nbsp; &nbsp;Presenting regularly to clients and attending client meetings.<br>• &nbsp; &nbsp;Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website.<br>• &nbsp; &nbsp;Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders.</p> <p><strong>What Skills Will Help You Be Successful:</strong><br>• &nbsp; &nbsp;2+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.<br>• &nbsp; &nbsp;Strong understanding of CRM principles and digital marketing landscape<br>• &nbsp; &nbsp;Proven ability to manage your own projects and work effectively within cross-functional teams.<br>• &nbsp; &nbsp;Excellent commu

Skills