Sales Director, ITS, Europe

About the role

<div class="content-intro"><p><span style="text-decoration: underline;"><strong>Who is Seyond?</strong></span></p> <p>Seyond™ is a global leader in high fidelity LiDAR solutions, powering the future of mobility across ADAS, ITS, Robotics, Stationary and Off-Road industries. Seyond delivers a dynamic portfolio of robust, high resolution LiDAR sensors, perception software, and the Seyond ITS Management Platform (SIMPL). Founded in Silicon Valley with a global footprint, Seyond is dedicated to the highest quality engineering and manufacturing, and unwavering commitment to our customers.</p></div><p><strong>About Seyond ITS</strong></p> <p>Drawing on deep expertise in precision sensing and edge intelligence, Seyond offers a robust portfolio of LiDAR sensors, perception software, and transportation analytics solutions designed to improve roadway safety, traffic operations, and multimodal mobility.</p> <p>This portfolio includes the SIMPL™ ITS Management Platform, Seyond’s LiDAR-based detection solution for smart intersections and highways. SIMPL operates as a distinct business unit with dedicated pricing and go-to-market authority across two verticals: urban intersection management and interurban highway, tunnel, and tolling detection.</p> <p><strong>Sales Director, ITS, Europe</strong></p> <p><strong>Location: </strong>Remote, Europe</p> <p><strong>Team: </strong>Seyond ITS — SIMPL, our LiDAR-based smart intersection and highway detection platform</p> <p><strong>Employment type: </strong>Full-time</p> <h2><strong>About Seyond SIMPL</strong></h2> <p>SIMPL is scaling its international footprint across Europe, APAC, and emerging markets, and is building out dedicated regional sales leadership to match the growth already underway in the Americas.</p> <h2><strong>The Role</strong></h2> <p>We are looking for a Sales Director, ITS, Europe to build and lead SIMPL’s sales function across Europe — a role modeled on the regional sales leadership Seyond has already established in the Americas. You will sit above SIMPL’s country-level sales representatives across Europe, giving the region a single accountable sales leader for the first time.</p> <p>This is a player-coach role. We need someone who has personally carried and exceeded a sales quota — not a candidate whose background is purely sales operations or account management — and who can also recruit, coach, and manage a small, distributed team of regional reps as the European organization scales.</p> <h2><strong>What You'll Do</strong></h2> <ul> <li>Build and lead SIMPL’s European sales organization, recruiting, onboarding, and coaching country and regional sales representatives.</li> <li>Personally own and close strategic opportunities while the regional team is being built out, transitioning toward a team-quota model as the organization scales.</li> <li>Develop and execute go-to-market strategy across both SIMPL verticals: urban intersection management and inter-urban highway/tunnel/tolling detection.</li> <li>Manage and grow relationships with European distributors, system integrators, and OEM partners, alongside direct engagement with end-user agencies and pilot customers.</li> <li>Own the European sales pipeline and forecast in HubSpot, maintaining accurate deal ownership, stage progression, and close-date discipline.</li> <li>Represent SIMPL at European trade shows, industry events, and customer meetings.</li> <li>Partner with SIMPL’s European engineering team on technical qualification and solution scoping for major opportunities.</li> <li>Collaborate with the Head of Global ITS Business and BU leadership on regional pricing, deal structuring, and strategic account planning.</li> <li>Establish clear rep-level KPIs that balance new-business generation with existing-account growth, supported by weekly activity tracking.</li> </ul> <h2><strong>What We're Looking For</strong></h2> <ul> <li>8+ years of B2B sales experience, ideally in ITS, smart infrastructure, industrial IoT/sensors, o

Skills