Paid Social Senior Account Executive

About the role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p>3096 - Paid Search Senior Account Executive - UK</p> <p><strong>Role Summary and Impact</strong></p> <p><span class="TextRun SCXW151043060 BCX0" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW151043060 BCX0">Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.</span></span><span class="EOP Selected SCXW151043060 BCX0" data-ccp-props="{}">&nbsp;</span></p> <p><strong><u>About the role</u></strong></p> <p>As a Paid Search Senior Account Executive, you will be responsible for the execution of paid search activity. You will build strong platform knowledge and supplier relationships, as well as autonomously deliver structured experimentations, accurate media plans &amp; billing, performance optimisation, and reporting &amp; analysis.</p> <ul> <li>Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action as needed. <ol> <li>Ensure adherence to the Wavemaker Way for Paid Search on your clients and contribute to the development our products.</li> <li>Making full use of the technology available. Adoption of 3rd and 1st party tools &amp; technology (e.g. Unlock, GroupM Automations Portal etc.).</li> </ol> </li> </ul> <ul> <li>Support on the day-to-day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.</li> </ul> <ol> <li> <ol> <li>Interact effectively within your internal client team, and with the client &amp; suppliers, building solid working relationships and establishing rapport.</li> <li>Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.</li> <li>Work with your colleagues in the Global Hub to ensure daily diagnostics and governance is achieved to the highest standards.</li> </ol> </li> </ol> <ul> <li>Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM training &amp; events, and more</li> <li>Performance. <ol> <li>Collaborate with and support other team members in the implementation and optimisation of paid search campaigns for clients.</li> <li>Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimization is delivered and constantly looking for opportunities to improve performance.</li> <li>Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.</li> <li>Spot trends &amp; patterns in data, fix alerts &amp; anomalies before they become a problem.</li> </ol> </li> <li>Responsible for the execution of a ‘fearless growth’ mindset in your team; continually experimenting and driving performance forwards for clients. <ol> <li>Take ownership of some of the elements of the testing plan, suggesting

Skills