Senior Marketing Manager (International Growth)

About the role

<h2><span style="font-size: 14pt;">Shape How the World Discovers Hospitality with OpenTable&nbsp;</span></h2> <p><span style="font-size: 12pt;">Are you a strategic marketer who thrives at the intersection of high-impact brand media and performance growth? Do you want the agility, ownership, and speed of a tech startup, backed by the scale and resources of a global industry leader?</span></p> <p><span style="font-size: 12pt;">With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.&nbsp;</span></p> <p><span style="font-size: 12pt;">Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.</span></p> <p><span style="font-size: 12pt;"><strong>&nbsp;A little about the role...</strong></span></p> <p><span style="font-size: 12pt;">We’re looking for an experienced Senior Marketing Manager to lead upper-funnel brand media and help scale our growth across international markets.</span></p> <p><span style="font-size: 12pt;">You’ll take strategic ownership of international brand investment, shape channel strategies across Out-of-Home (OOH), Connected TV (CTV) and digital video, and play an important role in defining how we grow and reach diners internationally.</span></p> <p><span style="font-size: 12pt;">This is a role with plenty of scope to think big, test ideas and get hands-on with making them happen.</span></p> <p><span style="font-size: 12pt;">Why this role is unique;</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Startup autonomy, enterprise scale: Build systems, test new channels and move quickly, while having the backing of world-class data, resources and an established global brand.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">True end-to-end ownership: From building investment cases and managing agency relationships to designing lift studies and getting hands-on with execution, you’ll have real ownership of the outcome.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Cross-functional influence: You’ll bring together media agencies, regional market leads, performance marketing, creative partners and adtech engineering teams to make sure everyone is moving in the same direction.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Room to grow: As our International Growth practice continues to scale, there’s an opportunity for your remit and leadership responsibilities to grow with it.</span></li> </ul> <p><span style="font-size: 12pt;">📈 What you’ll drive;</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">International Brand Media Strategy: Own the end-to-end strategy, channel selection and investment allocation for upper-funnel activity across key international markets, including OOH, CTV and digital video.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Full-Funnel Growth: Connect brand media with performance channels, CRM, organic and social to create a seamless diner journey and maximise ROI.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Advanced Brand Measurement: Move beyond last-click attribution by establishing frameworks for lift studies, brand tracking and econometrics to better understand and optimise the impact of international investment.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Cross-Functional Growth Systems: Partner with creative and engineering teams to build campaign infra

Skills