Senior Growth Marketer, 0-to-1 (12-months Fixed-Term Contract – Renewable)

About the role

<div class="content-intro"><p>Good Systems is the parent company behind Goodnotes, where millions of people capture and develop their ideas.<br>Goodnotes is where we started, and it’s now the foundation for a growing family of products. By reimagining how we interact with information, we’re bringing together human creativity and the breakthrough capabilities of AI.<br>We build products that help people turn good thinking into good work.</p></div><div class="section page-centered"> <h2 data-pm-slice="1 1 []">Our Values</h2> <p><strong>Dream big</strong></p> <ul> <li> <p>Be visionary, strategic, and open to innovation</p> </li> </ul> <p><strong>Build great things</strong></p> <ul> <li> <p>Work in service of our users, always improving and pushing higher</p> </li> </ul> <p><strong>Operate like an owner</strong></p> <ul> <li> <p>Take responsibility with bold decision-making and bias for action</p> </li> </ul> <p><strong>Win like a sports team</strong></p> <ul> <li> <p>Be trusting and collaborative while empowering others</p> </li> </ul> <p><strong>Learn and grow fast</strong></p> <ul> <li> <p>Never stop learning and iterate fast</p> </li> </ul> <p><strong>Share our passion</strong></p> <ul> <li> <p>Share ideas and practice enthusiasm and joy</p> </li> </ul> <p><strong>Be user obsessed</strong></p> <ul> <li> <p>Empathetic, inquisitive, practical</p> </li> </ul> <h2 class="ui-markdown__heading ui-13ebx5f ui-x6cpbe ui-14l7nz5 ui-zboxd6 ui-2rll1g ui-1pz8kdr ui-1rrfizd ui-1qaq26d">About the role</h2> <p class="ui-markdown__paragraph ui-z80ra4 ui-uu7i3w ui-1nhcn8o ui-j7cesy ui-13faqbe ui-14l7nz5 ui-zboxd6 ui-1xxm6qq ui-fo6hhr" data-md-next="list">We're building some of our newest AI products at Good Systems, and we need creative, hands-on, AI-native marketers who can take a product from zero to its first users. You'll find the channels that work and scale them. You'll own acquisition end to end (positioning, messaging, launch, channels, creative) and do much of the work yourself, using AI to move at a pace a traditional team can't. This is a huge opportunity to be a key driving force behind our newest AI bets.</p> <ul class="ui-markdown__list ui-78zum5 ui-dt5ytf ui-1ae8yn7 ui-13vk20g ui-1e8yfua ui-j7cesy ui-1bae07f"> <li class="ui-markdown__list-item ui--default-marker ui-exx8yu ui-1xpa7k ui-18d9i69 ui-1uhho1l ui-13faqbe ui-ez2fb" data-md-list-item="">This role will be required to work on-site, 4 days per week in our London Paddington office</li> <li class="ui-markdown__list-item ui--default-marker ui-exx8yu ui-1xpa7k ui-18d9i69 ui-1uhho1l ui-13faqbe ui-ez2fb" data-md-list-item="">This is a 12-month fixed term contract, renewable</li> <li class="ui-markdown__list-item ui--default-marker ui-exx8yu ui-1xpa7k ui-18d9i69 ui-1uhho1l ui-13faqbe ui-ez2fb" data-md-list-item="">This role does not include visa sponsorship</li> </ul> </div> <div class="section page-centered"> <h2 class="ui-markdown__heading ui-13ebx5f ui-x6cpbe ui-14l7nz5 ui-zboxd6 ui-2rll1g ui-1pz8kdr ui-1rrfizd ui-1qaq26d">This is the role for you if you're excited to work on:&nbsp;</h2> <ul> <li>Experiment with channels and tactics, and learn fast what's worth investing in</li> <li>Drive initial traction for a brand-new product with little budget and no built-in audience</li> <li>Build and run acquisition loops across content, social, creators, community, partnerships, referral and paid</li> <li>Shape positioning and messaging for products still taking form, and test them in market</li> <li>Produce copy, landing pages, video, creative, outreach and analysis yourself, and know when to bring in specialists</li> <li>Set up your own funnel measurement and run weekly experiments</li> <li>Feed what you learn back to Product and leadership</li> </ul> </div> <div class="section page-centered"> <h2>What you need to be successful:</h2> <ul> <li>You're creative, hands-on and happy to get into the weeds, take ownership and experiment</li> <li>You've taken a product from 0 to its first user

Skills