Senior Social Commerce Strategist

About the role

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><h3>Senior Social Commerce Strategist needed on a permanent basis to join our Global Social Commerce Team.</h3> <h3>&nbsp;</h3> <h3>The opportunity</h3> <p>In this role, you will be responsible for developing and executing comprehensive social media strategies focused on commerce that unify paid and organic efforts to drive measurable results for our clients. You will work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform-specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences.</p> <p>Essential to this role is understanding the social networks, how they drive engagement and growth for clients and being able to drive both strategy and execution for clients across all, in particular with a focus on TikTok shop.</p> <h3>&nbsp;</h3> <h3>What you’ll be doing</h3> <ul> <li><strong>Strategic Leadership:</strong>&nbsp;Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results. This includes defining target audiences, setting KPIs, and identifying key opportunities for growth.</li> <li><strong>Paid &amp; Organic Integration:</strong>&nbsp;Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.</li> <li><strong>Content Strategy &amp; Development:</strong>&nbsp;Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences.</li> <li><strong>Platform Expertise:</strong>&nbsp;Maintain a deep understanding of social media platforms, best practices, and emerging trends, and leverage this knowledge to develop innovative and effective strategies.</li> <li><strong>Client Management:</strong>&nbsp;Build and maintain strong relationships with clients, acting as a trusted advisor and providing strategic guidance on social media best practices.</li> <li><strong>Brief Response &amp; Execution:</strong>&nbsp;Digest, interpret, and respond to briefs in a fast-paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget.</li> <li><strong

Skills