Senior Digital Content Consultant

About the role

<p><strong>Digital Content Consultant<br></strong>London, hybrid<br>6 month FTC&nbsp;</p> <p><em>DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand &amp; Media, Experience, Commerce, CRM, and Technology &amp; Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.</em></p> <p><strong>JOB PURPOSE</strong>&nbsp;</p> <p>Working with customers pursuing personalisation at scale, an optimal content supply chain is a necessity.&nbsp; With the emergence of generative AI and its potential to supercharge the supply of hyper personalised&nbsp; content we are seeking a Senior Content Supply Consultant to help customers assess, optimise and manage their content supply processes, delivering content seamlessly and&nbsp; efficiently to execute outstanding consumer experiences.&nbsp;&nbsp;</p> <p><strong>WHAT YOU’LL DO&nbsp;</strong></p> <ul> <li>Lead inspiring business discovery workstreams and align with customers on relevant business&nbsp; goals and critical metrics&nbsp;&nbsp;</li> <li>Map the content lifecycle from creation to distribution, including all stages and touchpoints.&nbsp;&nbsp;</li> <li>Assess the customer’s content supply process to identify inefficiencies and bottlenecks&nbsp;&nbsp;</li> <li>Define the role of Generative AI and automation capabilities to reduce cost and time to create,&nbsp; produce and deliver content&nbsp;&nbsp;</li> <li>Perform complex process re-design to align the content supply process to a customer’s strategy&nbsp; and drive dramatic improvements in productivity, cycle time, quality, and customer satisfaction.&nbsp;&nbsp;</li> <li>Define workflows to outline the sequence of tasks, responsibilities, dependencies, and approvals&nbsp; required to move content from one stage to the next.&nbsp;&nbsp;</li> <li>Guide customers to train AI models on data to ensure a consistent and aligned brand representation across channels&nbsp;&nbsp;</li> <li>Help customers to assess current brand guidelines and define AI integration objectives, develop&nbsp; AI-specific guidelines, train the team and implement monitoring and evaluation processes.&nbsp;&nbsp;</li> <li>Design effective content approval processes to ensure published content aligns with a customer’s&nbsp; policies and expectations.&nbsp;&nbsp;</li> <li>Develop the implementation strategy &amp; roadmap in partnership with Technical Architects and customer teams for Adobe solutions that enable content supply, e.g. Adobe Experience Manager,&nbsp; Workfront, Creative Cloud, Express, Frame.io etc&nbsp;&nbsp;</li> <li>Research and define relevant content performance and content process benchmarks&nbsp;</li> <li>Design and implement content performance and content process reporting mechanisms to&nbsp; monitor progress against KPIs&nbsp;&nbsp;</li> <li>Analyse performance and surface insights informing continued optimisation and validating&nbsp; business outcomes.&nbsp;&nbsp;</li> <li>Perform organisational analysis to assess barriers to adoption and develop mitigation strategies.&nbsp; Advise and lead customers through the change required to adopt optimised content tools and&nbsp; processes across the customer org and involved 3rd parties&nbsp;&nbsp;</li> <li>Identify and enable customers teams on the required capability, functionality and features across&nbsp; Adobe technologies that facilitate content supply requirements with a specialist focus on Adobe&nbsp; Experience Manager and Workfront&nbsp;&nbsp;</li> <li>Support the enablement of customer teams across roles, responsibilities and process that&nbsp; facilitate the customer’s optimised content supply chain.&nbsp;&nbsp;</li> <li>Continually grow your footprint and role within the client engagement and rela

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