Associate Director, Analytics Modelling Services, UK

About the role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>3361 - Associate Director, Analytics Modelling Services, UK</strong></p> <p><strong>Role Summary and Impact</strong></p> <p>WPP Media Data, Tech &amp; Analytics is WPP’s data, analytics, product and technology division. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.<br><br>We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.<br><br>We’re endlessly curious. Our team of analytical thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.</p> <p>Our UK Analytics team is one of our strongest globally, with 120 Analysts providing WPP Media’s clients with a full range of Analytics services that make tangible differences to our clients. There are three key teams within WPP Media Analytics UK:</p> <ol> <li><strong>Modelling Services team</strong> – this is the largest part of the team and is responsible for all of our modelling work, including MMM, brand health modelling, RBA and other bespoke modelling solutions. Most of this team’s work is out of scope and sold in as paid for additional service to our clients.</li> <li><strong>Applied Analytics </strong>–<strong> </strong>this part of the team conducts most other forms of day-to-day analytics for our clients, often working closely with the modelling team, but not undertaking the modelling themselves. Their responsibilities are broad and are centred around embedding analytics into our day-to-day media planning. Their responsibilities include helping clients with their measurement frameworks, using the modelling work done by our teams or external agencies, owning the test and learn roadmap, setting up and measuring media tests and adding the insight to our PCAs. This team is often included directly in our media planning fees, with many people fully FTE’d on clients. Their time is also sold on a project basis. Sitting within this team are our three Agency Leads, each one acting as the main point of contact between the agency client teams and all our UK Analytics team.</li> <li><strong>Data Science &amp; Solutions team </strong>– the smallest, but still crucial part of the team. This team have two key roles. Firstly, they deliver any modelling outside of that undertaken in the Modelling Services team. Secondly, they build bespoke tools and solutions for our UK team, which assist the other Analytics teams.</li> </ol> <p>Reporting to a Director+, the role of the Associate Director is responsible for the running a team of econometricians, overseeing and fronting the analytics projects across a number of clients. The Associate Director is the key client contact, understanding the business, building relationships and capitalising on opportunities to grow our analytics further.</p> <p>Key responsibilities are:</p> <ul> <li>Line-manage a team of 3-6 direct reports with responsibility for their growth and development through regular feedback</li> <li>Deliver significant income annually with a large a

Skills