Head of Strategy & Insights

About the role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>Role Overview</strong></p> <p>WPP Media is seeking a Head of Strategy &amp; Insights to lead the global media strategies for one of the most prestigious global luxury groups in the world. Sitting at the intersection of culture, audience, planning, and insights, you will oversee a talented team to deliver transformative media strategies across a prestigious portfolio of Maisons.<br><br></p> <p>For this critical leadership role, we are seeking an "M-shaped" talent. You bring a broad knowledge of communications, media, and luxury, combining big-picture strategic thinking with the technical fluency to dive into expert topics. You are equally comfortable advising on high-level strategy as you are coordinating specialized teams to turn macro-visions into high-quality execution.<br><br></p> <p>As a trusted advisor to Maisons C-suite stakeholders, you will go beyond traditional media planning to shape long-term brand equity, champion luxury intelligence, and elevate planning excellence across our global network of over 40 markets.<br><br><strong>* Location: Paris</strong></p> <p><strong>* Team management: 5-6 people (Senior to Manager Media Planning &amp; Insights Talents)</strong></p> <p><strong>* Client: Global Luxury group</strong></p> <p><strong>* Language: French &amp; English<br><br></strong></p> <p><strong>Key Responsibilities<br><br></strong></p> <ol> <li><strong> </strong><strong><u>Strategy &amp; Planning Excellence</u></strong></li> </ol> <ul> <li>Team Leadership: Direct and inspire a global team of five strategic planners (ranging from Manager to Senior profiles), ensuring the high-quality delivery of strategic media recommendations across diverse briefs and a varied Maisons portfolio.</li> <li>Annual Media Strategy: Define the overarching annual media strategy for the group leading Maisons, across various luxury categories.</li> <li>Media Guidelines: Define and oversee the creation of media planning guidelines (annual or high-stakes campaigns). Establish their structure and coordinate relevant internal teams (e.g., Social and Search experts) to ensure their successful completion.</li> <li>Planning Framework: Elevate local market planning quality by refining existing planning frameworks and enforcing their adoption, supported directly by the Planning &amp; Insights Capabilities Associate Director.</li> </ul> <p><strong><u>&nbsp;</u></strong></p> <ol> <li><strong> </strong><strong><u>Luxury Thought Leadership &amp; Intelligence</u></strong></li> </ol> <ul> <li>Intelligence Agenda: Define the annual Luxury Thought Leadership calendar; oversee the creation and presentation of high-impact intelligence reports and global webinars.</li> <li>Macro-Consultancy: Partner with Maisons and relevant WPP agencies on forward-looking, long-term prospective topics that extend well beyond pure paid media.</li> <li>Knowledge Ecosystem: Foster a culture of luxury intelligence-sharing, ensuring a seamless flow of insights between central and local market teams.</li> </ul> <p>&nbsp;</p> <ol> <li><strong> </strong><strong><u>Tools &amp; Insights</u></strong></li> </ol> <ul> <li>Planning &amp; Insights Capability: Manage and mentor the Insights &amp; Planning Capabilities Associate Director to

Skills