Senior Executive, Programmatic

About the role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>2378 - Senior Executive, Programmatic - MM&amp;D</strong></p> <p><strong>About EssenceMediacom: A Leading WPP Media Brand</strong></p> <p>EssenceMediacom is a new breed of media agency. Grounded in analytics &amp; insights and powered by data &amp; technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data &amp; technology, built for people &amp; algorithms, built around diverse schools of thought, built to test &amp; learn at scale, and, crucially, built to evolve.</p> <p><strong>Role Summary and Impact</strong></p> <p>The Programmatic Senior Account Executive you will be responsible for managing and optimising campaigns, while also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. They will be contributing to the execution of programmatic media activity, building strong platform knowledge &amp; supplier relationships to support excellence in delivery of media plans, optimisation, testing and analysis.</p> <p>Campaign Management</p> <ul> <li>Oversight of the implementation, management, and daily optimisation of campaign activity to ensure that you excel in reaching your client objectives and KPIs</li> <li>Competently create media plans designed to achieve specified KPIs</li> <li>Support on the day-to-day QA process, minimising errors and ensuring consistent and correct adherence to process</li> <li>Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing &amp; evaluating tests with methodical accuracy</li> </ul> <p>Client and Partner Management</p> <ul> <li>Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs</li> <li>Complete client reporting and analyse campaign results extracting insight to supply recommendations for future activity</li> <li>Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.</li> <li>Working with partners and attending regular platform training to further develop programmatic skillset.</li> </ul> <p>Operational Excellence</p> <ul> <li>The right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.</li> <li>Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.</li> <li>Maintain standards and process throughout the end-to-end campaign lifecycle</li> </ul> <p><strong>Skills and Experience</strong></p> <p>At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media’s shared core values:</p> <ul> <li>Be <strong>Extraordinary</s

Skills