Senior Growth Consultant - CRM – Maternity Cover

About the role

<div class="content-intro"><p>Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team!</p></div><p><strong>WHAT TO EXPECT:</strong></p> <p>Join Phiture's CRM &amp; Retention team as a <strong>Senior CRM Consultant, covering maternity </strong>leave for one of our most senior consultants on our <strong>flagship HBO Max account</strong>. <br>You'll lead high-impact CRM and lifecycle marketing programs for one of our largest and most technically demanding clients, working across EMEA (and APAC). This is a hands-on role combining deep technical Braze expertise with senior-level client relationship ownership — you'll be the primary point of contact for key stakeholders, responsible for maintaining the trust and quality bar this account has built over several years, including award-winning campaign work (Braze Torchie Awards, People's Choice Award for CRM Campaign of the Year).</p> <p><strong>This is a fixed-term engagement (approx. 5-6 months) starting mid-November to early December, allowing sufficient time to onboard and shadow before full handover.</strong></p> <p><strong><br>WHAT YOU’LL DO:</strong></p> <ul> <li><strong>Own Day-to-Day Client Relationship</strong>: Act as the senior point of contact for our client stakeholders, maintaining the level of trust, responsiveness, and strategic input the account is known for.</li> <li><strong>Lead CRM Technical Architecture &amp; Audits</strong>: Conduct advanced audits of CRM setups, including taxonomy, event structure, API integrations, custom attributes, and webhook flows, ensuring accurate data flows and scalable architecture within Braze.</li> <li><strong>Maximize Braze Capabilities</strong>: Deeply leverage Braze's advanced personalization and automation capabilities such as custom events, real-time triggers, Liquid logic, and dynamic content to maintain and evolve our clients’ lifecycle programs.</li> <li><strong>Manage Lifecycle Campaign Execution</strong>: Own planning and execution of end-to-end lifecycle marketing strategies across channels (email, push, in-app, SMS), aligned to HBO Max's user journeys and business goals, including large-scale, high-profile campaigns (e.g. major content launches, live events).</li> <li><strong>Cross-Functional Orchestration</strong>: Collaborate closely with Creative, Retention, Martech, and CRM Ops counterparts (both Phiture-side and client-side) to keep campaigns aligned and delivered on time.</li> <li><strong>Data Integrity &amp; Technical Troubleshooting</strong>: Work with client dev/data teams to validate event instrumentation, user segmentation logic, and troubleshoot CRM workflows, APIs, and marketing data pipelines.</li> <li><strong>Drive Experimentation</strong>: Design and implement A/B and multivariate tests across channels to optimize lifecycle touchpoints.</li> <li><strong>Analyze &amp; Report on Performance</strong>: Translate retention/engagement KPIs and cohort behavior (via Amplitude, Mixpanel, or Looker) into clear, actionable insights and recommendations for both internal team and client.</li> <li><strong>Coach where needed</strong>: Support and mentor any freelance or junior support resources allocated to the account during the engagement.<br><br></li> </ul> <p><strong>WHAT YOU’LL NEED:&nbsp;</strong></p> <ul> <li><strong>5+ years of hands-on experience in CRM</strong>, lifecycle marketing, or marketing automation, ideally for large-scale mobile/streaming or subscription products.</li> <li><strong>Deep, hands-on expertise with Braze specifically</strong> - API usage, Liquid logic, webhook setups, custom events/attributes, and advanced campaign architecture.</li> <li><strong>Comfortable performing technical audits</strong> and working directly with client product/data teams on taxonomy, tracking plans, and event schemas.</li> <li><

Skills