Senior Social Executive

About the role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>2184 - Paid Social Senior Account Executive - UK</strong></p> <p><strong>About the Paid Social team on Boots:</strong></p> <p>The Paid Social team works to plan &amp; execute market-leading social advertising campaigns for our client across a variety of social media platforms. We are a team of approximately 11 people working on Boots. The team are based at WPP’s office at One Southwark Bridge Road.</p> <p><strong>Intro to the role:</strong></p> <p>We are looking for a paid social specialist to continue their career as <strong>Senior Account Executive</strong>. The ideal candidate is someone with a good working knowledge of paid advertising across one or more of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc). This person should have some experience with activation and reporting but should still be keen to further their expertise across both. The successful candidate will become part of a fast-paced team that puts training + development at its core.</p> <p><strong>Key Responsibilities:</strong></p> <p>As part of a busy Paid Social team the role is varied with several areas of focus. Senior Account Executives are expected to be proficient in at least some of these areas but will be given all the necessary training to help develop their skills further. Responsibilities include:</p> <p><strong>Campaign Management</strong></p> <ul> <li>Assisting on the development of detailed paid social media plans that align with client’s objectives and KPIs.</li> <li>End-to-end set up of paid social campaigns across relevant social platforms. The ideal candidate should be able to display a good base understanding of Paid Social strategy &amp; best practices across a variety of channels, objectives, formats, audience types etc.</li> <li>Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards. Working with the local team and Global Hub team as necessary to ensure standards remain high.</li> <li>Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.</li> <li>Working to produce detailed &amp; accurate weekly/monthly campaign performance reports, often in Microsoft Excel.</li> <li>Writing performance commentary that delivers valuable insight and recommendations to clients. Able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.</li> <li>Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.</li> </ul> <p><strong>Client &amp; Partner Management</strong></p> <ul> <li>Working closely with your line-manager &amp; the wider team (including the Global Hub team) to support the delivery of high-quality work for clients. Actively contribute to client calls and become a valued and trusted member of their marketing team.</li> <li>Working with partners and attending regular platform training sessions to further develop your paid social skillset.</li> </ul> <p><strong>Operational Excellence</strong></p> <ul> <li>Able to effectively manage your time whilst working on multiple projects simult

Skills