PR Account Executive - Technology

About the role

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a>&nbsp;</p> <p>For more information visit&nbsp;<a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and&nbsp;<a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><p><strong>More about the role:<br></strong>This role offers the opportunity to develop under the guidance of some of the best in the industry and gain first-hand experience working on high-profile international brands.&nbsp;The experience of the&nbsp;20+ team&nbsp;enables us to deliver&nbsp;integrated communications, from corporate, B2B and consumer communications, to digital &amp; social, influencers, analyst relations, content&nbsp;marketing&nbsp;and public affairs. We understand technology ecosystems, consumer and business audiences, and the power of the influencer.&nbsp;&nbsp;</p> <p>Having a passion for technology is essential for this role as you will be working with several of the world’s leading technology brands.&nbsp;We believe that technology has the power to enhance human experience and performance as we enter a new era of intelligence. Whether&nbsp;it’s&nbsp;the latest enterprise software or the hottest consumer device, as we progress into a new era defined by the&nbsp;advancements in AI,&nbsp;it’s&nbsp;crucial we continue to&nbsp;tell human-first stories.&nbsp;</p> <p>The team is looking to recruit&nbsp;an&nbsp;Account Executive to work with some of its leading global technology brands&nbsp;(opportunities to work for B2B and consumer). The role involves working on media relations, network&nbsp;coordination&nbsp;and account management&nbsp;to reach primarily&nbsp;B2B&nbsp;audiences.&nbsp;</p> <p><strong>What you'll do:</strong></p> <ul> <li>Supporting&nbsp;on day-to-day media liaison, developing solid media&nbsp;relationships&nbsp;and managing media requests&nbsp;and product reviews&nbsp;</li> <li>Developing&nbsp;press materials,&nbsp;from press releases and blogs&nbsp;to Q&amp;As and briefing documents,&nbsp;with&nbsp;a high level&nbsp;of attention to detail&nbsp;</li> <li>Handling&nbsp;junior client relationships, developing a strong rapport with your day-to-day contact&nbsp;</li> <li>Overseeing the creation of&nbsp;coverage and activity reports for clients&nbsp;&nbsp;&nbsp;</li> <li>Managing&nbsp;press briefings,&nbsp;product launches,&nbsp;conferences&nbsp;and similar events for clients&nbsp;</li> <li>Attending and contributing ideas in internal brainstorms, contributing to generating creative ideas in response to client briefs&nbsp;</li> <li>Monitoring and keeping abreast of relevant industry news&nbsp;to&nbsp;build an understanding of industry trends, competitive landscape and how they&nbsp;impact&nbsp;clients&nbsp;</li> </ul> <p><strong>Experience that contributes to success:</strong></p> <ul> <li>A positive and proactive attitude to seeking out opportunities to add value to clients and teams&nbsp;</li> <li>A fa

Skills