Optimisation Principal

About the role

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands&nbsp;that drive growth. Guided by a&nbsp;<strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.&nbsp;VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.&nbsp;</p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.&nbsp;</p> <p>For more information, please visit&nbsp;<a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on  <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&amp;m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&amp;s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&amp;e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a>&nbsp;#WeAreVML.</p></div><p></p> <p>&nbsp;</p> <p>We are seeking an experienced Optimisation Principal to lead experimentation-led growth (ELG) initiatives for our key global clients. In this role, you will define and execute data-driven growth strategies, champion a culture of continuous testing and learning, and integrate modern tech stacks to deliver measurable ROI and long-term business impact.</p> <p><strong>What You’ll Be Doing</strong></p> <p><strong>1. Strategy &amp; Innovation</strong></p> <ul> <li><strong>Drive Growth Strategy:</strong> Define and deploy scalable Experimentation-Led Growth (ELG) frameworks, methodologies, and best practices tailored to client business objectives.</li> <li><strong>Cultivate Testing Culture:</strong> Champion an evidence-driven mindset across client organisations, shifting teams from basic A/B testing to sophisticated, hypothesis-led experimentation.</li> <li><strong>Insights to Action:</strong> Lead cross-functional teams in designing, executing, and analysing experiments, translating complex data into strategic growth initiatives.</li> </ul> <p><strong>2. Global Client &amp; Stakeholder Partnership</strong></p> <ul> <li><strong>Strategic Ownership:</strong> Act as the principal advisor for all global optimisation activities, building trusted relationships with senior client stakeholders across diverse regions.</li> <li><strong>Performance Storytelling:</strong> Deliver strategic forecasting, executive-level performance reporting, and actionable recommendations tied to core business KPIs.</li> </ul> <p><strong>3. Program &amp; Commercial Management</strong></p> <ul> <li><strong>End-to-End Delivery:</strong> Oversee global program operations, managing resources, timelines, and budgets to ensure on-schedule, in-scope execution.</li> <li><strong>Commercial Rigour:</strong> Maximise resource allocation, monitor program throughput, and rigorously measure ROI to justify financial investment.</li> </ul> <p><strong>4. Technical Solution Architecture</strong></p> <ul> <li><strong>Tech Stack Integration:</strong> Architect integrated technical solutions, ensuring seamless interoperability across experimentation platforms, analytics suites, CMSs, CDPs, and personalisation engines.</li> <li><strong>Infrastructure Guidance:</strong> Oversee technical planning and delivery to ensure underlying data pipel

Skills