Alternance - Consultant Data Customer Insights (H/F)

About the role

<div class="content-intro"><h4><strong>Who We Are</strong></h4> <p>WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.</p></div><p><span data-contrast="auto">📍</span><span data-contrast="auto">&nbsp;Paris |&nbsp;</span><span data-contrast="auto">🎓</span><span data-contrast="auto">&nbsp;Bac+4/5 |&nbsp;</span><span data-contrast="auto">📅</span><span data-contrast="auto">&nbsp;Alternance 12 mois</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Vous souhaitez développer vos compétences en&nbsp;</span><strong><span data-contrast="auto">Data, CRM, Customer Insights et Marketing Analytics</span></strong><span data-contrast="auto">&nbsp;sur des projets concrets à fort impact métier ?</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Rejoignez notre équipe de conseil et participez à des missions variées auprès de grands comptes, autour de la connaissance client, de la valorisation de la donnée et de la transformation des stratégies marketing et CRM.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><strong><span data-contrast="auto">🚀</span></strong><strong><span data-contrast="auto">&nbsp;Vos missions</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Analyser et valoriser des données clients afin d'en extraire des insights à forte valeur ajoutée.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Réaliser des études sur les comportements clients et les performances marketing.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Participer à la construction de segmentations clients et à l'identification de profils comportementaux.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Contribuer à des travaux de&nbsp;scoring, de modélisation et d'analyses prédictives selon les projets.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol",

Skills