Senior CRM Manager (m/f/d)

About the role

<div class="content-intro"><p><img style="max-width: 100%;"><img style="max-width: 100%;"><img style="max-width: 100%;"></p></div><p><strong><span data-contrast="none">A career driven by you.&nbsp;</span></strong><span data-contrast="none">Join AutoScout24 Group and experience life in the fast lane.&nbsp;We’re&nbsp;not just leading the market;&nbsp;we’re&nbsp;creating it.&nbsp;We’re&nbsp;constantly innovating,&nbsp;evolving&nbsp;and transforming things for our customers.&nbsp;We’re&nbsp;driven,&nbsp;ambitious&nbsp;and determined to do our best&nbsp;work,&nbsp;together. For a career that&nbsp;doesn’t&nbsp;stand still, where you can put your ideas in the driving seat and change the way the world moves, join our international community.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></p> <p>&nbsp;</p> <p><span data-contrast="auto">In this pivotal role, you will own the CRM strategy for&nbsp;LeasingMarkt, working closely with the AutoScout24 CRM&nbsp;Lead&nbsp;to define the&nbsp;strategy,&nbsp;roadmap and accelerate customer engagement across Email, App Push, and WhatsApp. You will partner with Product&nbsp;and&nbsp;Engineering teams to deliver impactful CRM initiatives,&nbsp;optimize&nbsp;the customer lifecycle, and use data to continuously improve performance.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}">&nbsp;</span></p> <p><span data-contrast="auto">A key priority for this role will be leading&nbsp;LeasingMarkt's&nbsp;</span><strong><span data-contrast="auto">migration from Salesforce Marketing Cloud to&nbsp;Iterable</span></strong><span data-contrast="auto">, laying the foundations for a scalable, modern CRM ecosystem that unlocks new opportunities for personalization, automation, and AI-powered customer engagement.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}">&nbsp;</span></p> <p><strong><span data-contrast="auto">What&nbsp;you'll&nbsp;do</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":160}">&nbsp;</span></p> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Own the CRM roadmap:</span></strong><span data-contrast="auto">&nbsp;Define and execute the CRM strategy for&nbsp;LeasingMarkt, aligning CRM initiatives with business&nbsp;objectives&nbsp;and customer lifecycle priorities.&nbsp;</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Own and&nbsp;optimize&nbsp;CRM engagement:</span></strong><span data-contrast="auto">&nbsp;Manage the end-to-end delivery of multi-channel CRM communications across Email, WhatsApp, and App Push. Continuously improve engagement, conversion, and retention by&nbsp;optimizing&nbsp;campaigns, customer journeys, and lifecycle communications.&nbsp;</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559991":360}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="·" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"·","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><

Skills