Senior Specialist, Strategic Account Intelligence

About the role

<p>We’re looking for an Account Intelligence &amp; Outbound Specialist to help us create meaningful outbound engagement and pipeline opportunities across priority global strategic accounts. You’ll use Talkwalker insights, market signals, account research and hands-on outbound to build commercially relevant, account specific-outbound that creates movement in the accounts that matter most by identifying the right people, moments and messages to activate complex enterprise accounts working alongside two Global Strategic Account Managers. You will be reporting to the Director, Outbound Strategy. Please note that the role may include 10% of travel to events; other Hootsuite offices, etc.</p> <p>&nbsp;</p> <p><strong>WHAT YOU’LL DO:</strong></p> <ul> <li>Conduct deep research across priority global strategic accounts to understand their business context, market environment, brand activity, audience sentiment, competitive landscape and relevant commercial signals.</li> <li>Leverage Talkwalker insights, social listening, news, campaign activity, reputation signals and account history to identify timely and relevant reasons to engage prospective customers.</li> <li>Identify and map complex buying groups, decision-makers, influencers and stakeholders across global strategic accounts, including marketing, communications, social media, insights, customer care, digital, analytics, procurement, legal, security, Data Privacy, regional teams and executive leadership.</li> <li>Design and execute insight-led, account-specific outbound strategies across email, phone, LinkedIn and other relevant channels, using commercial relevance rather than generic product messaging.</li> <li>Develop high-value account intelligence assets including signal summaries, one-page account memos, Talkwalker insight snapshots, competitor views, pre-mortems, executive questions and buying-group maps to support strategic account activation.</li> <li>Act as a strategic partner to Global Strategic &amp; Principal Account Executives by jointly prioritizing accounts, align on account strategy, and determine the next best outbound actions.</li> <li>Maintain accurate account intelligence, stakeholder mapping, outbound activity and strategic learnings within&nbsp; Salesforce, Gong Engage and other relevant systems to support clean data, visibility and continuous improvement.</li> <li>Perform other related duties as assigned.</li> </ul> <p>&nbsp;&nbsp;</p> <p><strong>WHAT YOU’LL NEED:</strong><strong><br></strong></p> <ul> <li>Some years of experience in outbound, sales development, account development, growth, market intelligence, social listening, insights, or a commercially focused research role within a B2B environment or equivalent combination of education / experience.&nbsp;</li> <li>Hands-on experience with outbound activity, including email, LinkedIn and phone-based outreach.</li> <li>Strong interest in and working familiarity with social listening, digital marketing, brand reputation, consumer behaviour, customer insight and market trends, with the ability to turn these signals into commercially relevant account intelligence.</li> <li>Strong research skills, with the ability to connect account activity, market context, stakeholder priorities and business challenges into a clear reason to engage.</li> <li>Strong written and verbal communication skills, with the ability to turn complex insight into clear, relevant and human outbound messaging.</li> <li>Good understanding of enterprise sales cycles and how strategic account engagement differs from higher-volume prospecting.</li> <li>Hands-on experience using Talkwalker, or an equivalent social listening and insights platform is required. Experience with Gong Engage, Salesforce, LinkedIn Sales Navigator, 6sense, Cognism or similar platforms is a strong advantage.&nbsp;</li> <li>Additional language skills in French, German, Italian, Spanish, Portuguese or Arabic would be desirable.</li> <li>Please note that the role may inc

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