SEO Manager, Expansion Markets

About the role

<div class="content-intro"><p><strong><span data-contrast="auto">About Us</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":280}">&nbsp;</span></p> <p>SharkNinja&nbsp;is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively&nbsp;impact&nbsp;people’s lives in homes around the world. <strong>Powered by two trusted, global brands, Shark and Ninja</strong>, the company has a proven&nbsp;track record&nbsp;of bringing disruptive innovation to market and developing one consumer product after another has allowed&nbsp;SharkNinja&nbsp;to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than&nbsp;4,100&nbsp;associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.&nbsp;</p> <p><strong>AI at SharkNinja </strong></p> <p>At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.</p></div><p><strong>SEO Manager, Expansion Markets&nbsp;<br>London (Battersea Power Station) / hybrid - 3 days from our EMEA Commercial Head Office </strong></p> <p>The SEO Manager sits at the intersection of content strategy and product visibility, working across traditional and AI search to ensure&nbsp;SharkNinja&nbsp;shows up wherever customers are looking.&nbsp;This is&nbsp;a hands-on, delivery-focused role is responsible for improving organic visibility and revenue.&nbsp;The SEO&nbsp;Manager works closely with content, merchandising, UX, product, and performance teams to make SEO a given, not an afterthought, using data to prove its value and translating performance into clear, actionable recommendations that connect directly to business outcomes.&nbsp;</p> <p><strong>Key Responsibilities</strong>&nbsp;</p> <p><strong>Traditional SEO</strong>&nbsp;</p> <ul> <li>Facilitate the implementation of our SEO strategy in expansion markets, recognising market specific nuances&nbsp;&nbsp;</li> <li>Optimise&nbsp;on-page elements, including&nbsp;copy, meta content,&nbsp;headers&nbsp;and internal linking structure&nbsp;</li> <li>Own the organic blog and informational content roadmap to build topical authority&nbsp;&nbsp;&nbsp;</li> <li>Identify&nbsp;content gaps through competitor analysis and search demand data&nbsp;&nbsp;</li> <li>Brief and work alongside copywriters and&nbsp;compliance&nbsp;teams to ensure content meets search intent&nbsp;and is legally sound&nbsp;</li> <li>Collaborate with the PR team and agencies to ensure we have a best-in-class link acquisition strategy&nbsp;</li> <li>Support DTC campaigns by aligning search strategy with copywriters, creative, and performance teams to&nbsp;maximise&nbsp;discoverability and impact&nbsp;&nbsp;&nbsp;</li> <li>Work alongside the Performance Marketing team to support the Paid Media leads in&nbsp;maximising&nbsp;cross-channel budget efficiencies&nbsp;</li> <li>Stay up to date with search engine algorithm changes and adapt strategies accordingly to&nbsp;maintain&nbsp;or improve rankings&nbsp;</li> <li>Advocate SEO best practices and the benefits of SEO to the wider team&nbsp;</li> </ul> <p>&nbsp;</p> <p><strong>Merchandising SEO</strong>&nbsp;</p> <ul> <li>Conduct out in-depth,&nbsp;localised&nbsp;keyword research to&nbsp;identify&nbsp;opportunities for existing categories,&nbsp;products&nbsp;and NPDs</li> <li>Optimize core&nbsp;category and product pages&nbsp;to&nbsp;increase&nbsp;organic visibility&nbsp;and revenue&nbsp;</li> <li>Identify&nbsp;and address&nbsp;cannibalization&nbsp;across pages and products&nbsp;&nbsp;</li> <li>Work with&nbsp;product teams and&nbsp;mer

Skills