Marketing Campaign Manager

About the role

<div class="content-intro"><p>Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.</p> <p>We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.</p></div><p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 1">Position Overview</span></span></strong><span data-ccp-props="{"335559738":240,"335559739":120}">&nbsp;</span></p> <p><span data-contrast="auto">We are seeking a strategic and results-driven Marketing Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns across multiple business units within our Education Division. This role will act as the key liaison between each business unit and our external marketing agency to drive pipeline growth across the division’s portfolio of products and services.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":0,"335559740":259}">&nbsp;</span></p> <p><strong><span data-contrast="auto"><span data-ccp-parastyle="heading 1">Key Responsibilities</span></span><span data-ccp-props="{"335559738":240,"335559739":120}">&nbsp;</span></strong></p> <p><span data-contrast="auto">Campaign Strategy &amp; Planning</span><span data-ccp-props="{"335559685":0,"335559738":240,"335559739":100}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559737":0,"335559738":0,"335559739":0}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559737":0,"335559738":0,"335559739":0}">&nbsp;</span></li> </ul> <p><span data-contrast="auto">Execution &amp; Project Management</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559685":0,"335559737":0,"335559738":0,"335559739":0}">&nbsp;</span></p> <ul> <li data-leveltext="•" data-font="Aptos" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335

Skills