Social Director

About the role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>1271 - Social Director - GCS</strong></p> <p><strong>Role Summary and Impact</strong></p> <p><span data-contrast="none"><span data-ccp-parastyle="Normal (Web)">Audible is Wavemaker </span><span data-ccp-parastyle="Normal (Web)">World</span><span data-ccp-parastyle="Normal (Web)">wide’s</span> <span data-ccp-parastyle="Normal (Web)">largest</span><span data-ccp-parastyle="Normal (Web)"> client and one of the world’s favourite platforms for audio content, from podcasts to audio books to Audible Originals</span><span data-ccp-parastyle="Normal (Web)">. Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns</span><span data-ccp-parastyle="Normal (Web)"> across four major markets: France, Italy, </span><span data-ccp-parastyle="Normal (Web)">Germany</span><span data-ccp-parastyle="Normal (Web)"> and Spain</span><span data-ccp-parastyle="Normal (Web)"> giving the </span><span data-ccp-parastyle="Normal (Web)">applicate an opportunity to work across market and understand how different markets behaviour and respond to media.</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335557856":16777215,"335559738":150,"335559739":150,"335559740":240}">&nbsp;</span></p> <p><strong><span data-contrast="none"><span data-ccp-charstyle="Strong">Role Context:</span></span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335557856":16777215,"335559738":150,"335559739":150,"335559740":240}">&nbsp;</span></p> <p><span data-contrast="none">We are looking for a paid social specialist to continue their career as Account Director. This person will assume day-to-day responsibility for the paid social planning, activation and general output of a busy client account (/accounts). They will help oversee a team of more junior staff responsible for the everyday running of the account and ensure our strategic audience first approach to performance to made reality. This person will also be required to develop strong relationships with clients, suppliers, and our counterparts in the US, Germany and APAC region to become a trusted voice for all things paid social. As such the ideal candidate is someone with extensive knowledge of paid advertising across all of the key social channels (Meta, Instagram, Snap, TikTok etc) who has a deep understanding of best approaches and practices to performance both direct to site and app downloads (MAI – app installs).</span><span data-ccp-props="{"134233279":true,"335559739":0}">&nbsp;</span></p> <p><strong><span data-contrast="none"><span data-ccp-charstyle="Strong">Key Responsibilities:</span></span></strong><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="none">Account Directors are charged with responsibility for the day-to-day paid social output of one (or more) client accounts, with several key areas of focus. These include:</span><span data-ccp-props="{"134233279":true,"335559739":0}">&nbsp;</span></p> <p><span data-ccp-props="{"134233279":true,"335559739":0}">&nbsp;</span><strong><span data-contrast="auto"><span data-ccp-charstyle="Strong">Campaign Management</span></span></strong><span data-ccp-props="{"335559739":0}">&nb

Skills