Design Director, Soho Home

About the role

<p><strong>The Role</strong></p> <p>We are looking for a&nbsp;Design Director&nbsp;to lead the Soho Home Design team and drive the creative direction, quality, and delivery of our product collections across Furniture, Upholstery, Lighting, Mirrors, Décor and Textiles.</p> <p>Working closely with the Chief Creative Officer, this role will translate the overarching creative vision for Soho Home into a clear, ownable and commercially relevant product direction - ensuring every collection feels distinctive &amp; cohesive to Soho Home.</p> <p>The Design Director will provide strong creative leadership to the Design team, while bringing pace and consistency to the journey from concept through to sketching, development and finalisation.</p> <p>This is a highly collaborative role, working closely with Product Operations, NPD, QC, to ensure the creative ambition is delivered through to production.</p> <p><strong>Key Responsibilities..</strong></p> <p><span style="text-decoration: underline;">Creative Leadership</span></p> <ul> <li>Work closely with the Chief Creative Officer to define and evolve the creative direction for Soho Home across each season.</li> <li>Translate the wider Soho Home creative vision into clear product and category direction for the Design team.</li> <li>Maintain a strong and consistent creative point of view across all categories and seasons.</li> <li>Ensure collections feel considered as a whole, with a clear balance of statement pieces, core products and commercial opportunities.</li> <li>Push the team to develop products with a strong design narrative, whilst maintaining the quality, craftsmanship and functionality expected of Soho Home.</li> <li>Identify opportunities for new design directions, materials, techniques, collaborations and categories.</li> <li>Ensure Soho Home continues to feel culturally relevant and creatively progressive without losing its established design language.</li> </ul> <p><span style="text-decoration: underline;">Line Planning &amp; Seasonal Direction</span></p> <ul> <li>Establish clear category direction, product briefs and creative priorities before design work begins.</li> <li>Ensure the Design team is working against an agreed line plan, with clarity on what needs to be designed, why and by when.</li> <li>Balance creative ambition with commercial, production and capacity considerations.</li> <li>Review collections holistically throughout the season to identify gaps, duplication or opportunities.</li> <li>Lead seasonal sketch reviews and ensure designs are developed against the agreed creative and line-plan direction.</li> <li>Ensure the team maintains momentum from initial concept through to finalisation.</li> </ul> <p><span style="text-decoration: underline;">Design Team Leadership</span></p> <ul> <li>Lead, inspire and develop the Soho Home Design team, creating a high-performing and collaborative creative culture.</li> <li>Set clear expectations around quality, output, deadlines and ownership.</li> <li>Allocate design work effectively across the team, taking into account, category expertise and capacity.</li> <li>Manage and mentor Designers supporting their development and creative growth.</li> <li>Provide regular feedback and challenge to ensure the team is consistently producing work at the required level.</li> <li>Identify skills gaps and support the development of the team's capabilities.</li> <li>Build strong relationships across Design, NPD, QC and Product Operations to ensure the wider product team operates as one function.</li> </ul> <p><span style="text-decoration: underline;">Product Development</span></p> <ul> <li>Provide creative leadership throughout the design and development process, from initial concept through to final approval.</li> <li>Work closely with NPD and Product Operations to ensure creative decisions are translated accurately into development.</li> <li>Review and approve key design developments, finishes, materials and details.</li> <li>Ensure the int

Skills