Marketing Director

About the role

Want to join a team of passionate people who want to build a future where no one dies from skin cancer? 👋 About us Skin Analytics is an award-winning, health tech company that deploys world-leading skin cancer pathways using AI as a medical device, DERM. Following our recent £15M series B funding, regulatory milestones hit, and doubling from 50 to 100 headcount in 2025, we're ready to scale further internationally, making history for AI in healthcare and the future of dermatology. We're proud to epitomise AI for good - with a Class III CE mark, DERM is the only AI as a medical device approved to make clinical decisions autonomously in the cancer space, as well as being the first company to receive a NICE recommendation for use across the NHS.* DERM is deployed at more than 28 NHS organisations where we enable patients to gain significantly quicker access to skin cancer diagnosis. If that's not enough, we also collaborate with some of the largest health insurers to reach patients in their own homes. We are a team of passionate people on a mission to build a future where no one dies from skin cancer. This role reports to the VP Marketing Brief overview This role owns the strategic direction and execution of Skin Analytics' B2B marketing function. Responsible for demand generation, B2B brand positioning, go-to-market strategy, and marketing performance, and be directly accountable for marketing's contribution to pipeline and revenue growth across the UK and international markets. The role will lead a small, specialist marketing team, and requires someone who can operate at both a strategic and delivery level, with accountability for commercial outcomes. Responsibilities Operations and Team Leadership Own the marketing request and prioritisation process. Manage incoming commercial and product requests against OKRs and team capacity, to deliver commercial priorities matched to team capacity. Manage the day-to-day relationships with external agencies: digital media agency, and design agency, holding them to agreed KPIs and deliverables. Line manage the B2B marketing team. Set clear objectives, maintain output standards, support development, and build a culture of commercial accountability and continuous improvement. Go-To-Market and International Expansion Continue to support the expansion of UK and Ireland business working in close partnership with commercial leads. Adapt positioning, channel mix, and account marketing strategy to the wider UK health system, procurement culture for NHS and other health partners. Develop, operationalise and own the marketing playbook for international expansion markets, working in close partnership with commercial leads and drawing on best practice from established markets. Adapt positioning, channel mix, and campaign strategy to the specific healthcare system, procurement culture, and regulatory context of each geography. Design and execute the account-based marketing strategy for UK and international markets. Define target account selection criteria and build account tiering in partnership with commercial leadership. Develop account and tier-specific programmes that drive engagement across the buying group and accelerate pipeline within priority accounts. Own ABM programme infrastructure: account list management, personalised content and campaign deployment by account tier, and coordination with commercial teams to align marketing activity to active pipeline opportunities. Own the go-to-market process for new market entries: market readiness assessment, localisation strategy, campaign planning, and commercial team enablement. HubSpot & Marketing Automation Own the HubSpot platform: portal configuration, data integrity, lead scoring, lifecycle stage management, and integration with commercial systems. Configure HubSpot for account-based measurement, including target account lists, company-level engagement scoring, ABM deal influence reporting, and buying group coverage tracking.

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