Art Director, Brand & Marketing Design

About the role

Art Director, Brand & Marketing Design About the Role Finom is building a brand that European entrepreneurs recognise and trust, and right now the visual side of that brand needs an owner. We are looking for an Art Director to lead our Marketing Design team and take ownership of Finom's visual identity end to end. Not marketing design in isolation: the brand system itself, the guidelines behind it, and how consistently it shows up everywhere Finom appears. You are joining at a genuine inflection point. Finom is growing fast, helping entrepreneurs around Europe take their businesses to the next level. We have over 200k users with ambition for millions more. Meanwhile, our customers rate us 4.8 on Trustpilot, the only business banking app above 4.7. Our ambition brings with it a unique set of challenges. Your job will be twofold: raise the creative bar, and build the system that lets a team deliver at volume without the quality dropping. Your first months will be as much about diagnosis as creation: auditing the existing identity, understanding where the current team and workflows are working or falling short, and putting the foundations in place for what comes next. From there, you'll help determine and lead the next evolution of Finom's visual identity. This is a hands-on leadership role. You will direct and mentor, and you will also design, setting the visual benchmark yourself, not just reviewing other people's work against it. You will work in close partnership with our VP of Product Design, so that the brand reads as one across marketing, product, and the entire brand experience. Finom is building an AI-native production pipeline, and we want a creative leader who is already fluent in it. Not someone curious about AI, someone who has shipped with it and can design the workflows, quality gates and brand guardrails that make AI output genuinely good rather than merely fast. What You Will Be Doing • Own Finom's visual identity (the brand system, guidelines, design systems and documentation) and drive consistent adoption across every team and touchpoint, including teams that produce assets outside your own • Set and hold the creative bar. Shape visual direction across channels and make consistency and quality non-negotiable • Lead and develop the existing Marketing Design team, assess its capabilities and future shape, and determine where additional permanent, freelance or AI-enabled capacity is needed • Define the design requirements for intake, briefing, prioritisation, SLAs and review, working with Brand Operations and Marketing Operations to turn them into scalable processes • Design and direct high-quality visual and motion assets that bring the brand to life, personally setting the benchmark for the wider team • Build the AI-native production pipeline: define where AI accelerates the work, where it doesn't, and what quality and brand-integrity gates it has to pass. Create the templates, systems and tools that let both designers and AI workflows execute independently • Provide creative direction at the front of significant projects (the creative kickoff, the concept, the narrative) rather than reviewing work once it's already been produced • Direct the creation of mood boards, design references, scamps, storyboards and animatics to communicate creative intent • Partner with Marketing, Product, copywriters and strategists to develop campaigns across digital-first channels (social, web, video), with the ability to stretch into ATL where the moment calls for it • Own projects from concept through delivery, and run multiple parallel workstreams without letting standards slip • Build and present creative work to senior stakeholders, articulating rationale clearly enough to guide decisions • Manage a flexible pool of freelance and external creative partners to absorb peaks in demand • Act as guardian of the visual identity while continuously pushing where the brand can be braver Who You Are

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