Director, Data Strategy

About the role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>2841 - Director, Data Strategy - GCS</strong></p> <p><strong><span class="TextRun SCXW139954357 BCX0" lang="EN-CA" data-contrast="none"><span class="NormalTextRun SCXW139954357 BCX0">Role Summary and Impact</span></span><span class="EOP Selected SCXW139954357 BCX0" data-ccp-props="{}">&nbsp;</span></strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP's global media collective, bringing together the best platforms, people, and partners to create limitless opportunities for growth in a world where media is Everywhere. This role is within the Data, Tech, and Analytics (DTA) team, within the Global Client Solutions organisation. The Global Client Solutions (GCS) team is responsible for all global clients within WPP. DTA is responsible for servicing clients with best-in-class data solutions, data strategy, analytics, technology and AI solutions to drive client growth. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection.</p> <p><strong>Who We Are Looking For </strong></p> <p>We are seeking an Analytics Director to join our growing Analytics &amp; Data Science team, reporting into the Data Tech and Analytics global lead. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world. You will be working with a leading advertiser, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine's Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards. We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.</p> <p><strong>What You’ll Do: </strong></p> <ul> <li><strong>Strategic Analytics Application:</strong> Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans. To help deliver "best in class" analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems. Managing the process through to delivery and taking ownership of global roll out.</li> <li><strong>Marketing &amp; Business Effectiveness:</strong> Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness. Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness.</li> <li><strong>Measurement frameworks &amp; Experimentation

Skills