Senior Product Marketing Manager

About the role

<div class="content-intro"><p><span style="font-family: verdana, geneva, sans-serif;"><strong>The Company</strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif;">At AccountsIQ, part of the AIQ Group, we’re on a mission to deeply understand our customers and deliver technology that enriches their lives. Alongside ExpenseIn, a leading expense management platform within the group, we provide smart, feature-rich financial management software designed for ambitious businesses that have outgrown basic starter systems or seek a simpler, more affordable alternative to complex, costly ERP solutions.</span></p> <p><span style="font-family: verdana, geneva, sans-serif;">Our cloud-based accounting software transforms the finance function, making it easier for multi-entity businesses to capture, process, and report their financial data with ease and efficiency.</span></p></div><p><span style="font-family: verdana, geneva, sans-serif;"><strong>The Role</strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif;">We're looking for a Senior Product Marketing Manager to take the foundations set out in our growth strategy, our product vision and our customer focus and drive a throughline across every team, every launch and every customer touchpoint. You'll report to our Product Director and work closely with marketing, sales, account management, implementation and customer success, so the whole business tells the same story to the right customers.&nbsp;</span></p> <p><span style="font-family: verdana, geneva, sans-serif;">It's a hands-on role that balances strategy, operations and execution. You’ll inform critical decisions, do the work yourself and build the systems that let it scale. You'll also be the voice of our product, inside the business and out. There's plenty of room for this role to grow as the function does.&nbsp;</span></p> <p><span style="font-family: verdana, geneva, sans-serif;"><strong>What you'll be doing:</strong></span></p> <p><span style="font-family: verdana, geneva, sans-serif;">Understand&nbsp;</span></p> <ul> <li style="font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif;">Know our best fit customers better than anyone. Deepen our understanding of who we serve best, our core segments and the people involved in buying and using our products. Feed that directly into product decisions, and make sure messaging and launches are built around it.&nbsp;</span></li> <li style="font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif;">Reset competitive intelligence. Build a clear view of the landscape that helps teams win against the systems customers are outgrowing and the alternatives they're weighing up.&nbsp;</span></li> </ul> <p><span style="font-family: verdana, geneva, sans-serif;">Shape&nbsp;</span></p> <ul> <li style="font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif;">Develop the complete value proposition. Work with product and service leads so today's product, what's coming and the service experience (onboarding, implementation and customer success) all deliver on our positioning.&nbsp;</span></li> <li style="font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif;">Shape how customers see what we offer. Help evolve how our products and services are structured, named and packaged, in step with the roadmap, so the offer is easy to understand, shows where it's heading and gives every launch an obvious place to fit.&nbsp;</span></li> <li style="font-family: verdana, geneva, sans-serif;"><span style="font-family: verdana, geneva, sans-serif;">Connect product value to commercial results. Understand how each release adds value for customers, and help us capture it in new business, expansion and retention. Measure the impact of launches and enablement on pipeline, win rates and adoption.&nbsp;</span></li> </ul> <p

Skills