PPC Campaign Specialist

About the role

<div class="content-intro"><h3><strong>The Joblogic Story</strong></h3> <p>Established in 1998,&nbsp;<strong>Joblogic</strong> is the UK’s #1 <strong>Field Service Management</strong> (FSM) software platform. We are a global business with offices in the <strong>UK</strong>, <strong>Pakistan</strong>, and <strong>Vietnam</strong>. Since our management buy-out in 2013, we have grown from <strong>~£500K </strong>ARR to <strong>~£35M+ </strong>ARR and expanded our team from 11 to 500+ people.</p> <p>Recently, we secured a strategic growth investment from <strong>Vista Equity Partners </strong>— a global technology investor specialising in enterprise software. This investment includes over <strong>£100</strong> million in new primary capital and will fuel our next phase of growth by accelerating our <strong>AI-first roadmap</strong>, expanding our platform into CAFM (Computer-Aided Facilities Management) capabilities, and supporting our expansion across Europe and beyond.</p> <p>With <strong>Vista’s </strong>backing, we’re transforming from a successful UK business into a global scaling SaaS rocket ship, and we’d love for you to join us on our journey to <strong>£100M </strong>ARR across international markets.</p> <p><strong>Joblogic </strong>provides software to service contractors who install and maintain the built environment. Our platform helps businesses streamline operations, improve profitability, ensure compliance, and achieve rapid growth. With over <strong>100,000</strong> users across industries including HVAC, plumbing, electrical maintenance, facilities management, and building fabric maintenance, we are entering a new era of intelligent automation, predictive maintenance, and data-driven decision-making for service firms.</p></div><h3>Team</h3> <p>We are expanding our digital marketing team to support Joblogic’s ambitious growth plans. You’ll join a dynamic in-house marketing team, working closely with channel, content, creative and growth specialists. This role will report into the Digital Acquisition Specialist and will play an important part in driving lead generation, pipeline and brand growth through paid media.</p> <h3>About the Role</h3> <p>As PPC Campaign Specialist, your primary focus will be paid search, with hands-on ownership of Google Ads and Microsoft Advertising. Paid social and wider paid digital channels are also an important part of the role, including Meta, LinkedIn, YouTube, Display and other relevant acquisition platforms.</p> <p>You will manage and optimise campaigns day to day, analyse performance, improve lead quality and CPA, and support the delivery of a broader multi-channel acquisition strategy. You’ll be highly analytical, commercially minded and comfortable turning performance data into clear optimisation actions and recommendations.</p> <h3>Key Responsibilities</h3> <ul> <li>Manage and optimise paid search campaigns across Google Ads and Microsoft Advertising as the role’s primary priority.</li> <li>Plan, launch and optimise paid social campaigns across Meta and LinkedIn, while supporting wider paid channels such as YouTube, Display, Demand Gen, review sites and other relevant platforms.</li> <li>Manage end-to-end campaign delivery, including setup, targeting, audiences, ad copy, creative briefs, QA, launch and ongoing optimisation.</li> <li>Monitor performance against key KPIs including MQL volume, CPA, conversion rate, lead quality, budget pacing and pipeline contribution.</li> <li>Conduct keyword, search-term, negative keyword, audience and creative analysis to improve traffic quality and campaign efficiency.</li> <li>Optimise bidding, budgets, targeting, devices, schedules and landing-page alignment, and identify performance risks or opportunities proactively.</li> <li>Analyse performance using advertising platforms, GA4 and CRM data, and provide clear recommendations and regular campaign updates.</li> <li>Collaborate with Content, Creative, Brand, Web and external partners on landin

Skills