Associate Programmatic Director

About the role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong><span data-contrast="none">Role Summary and Impact</span></strong><span data-ccp-props="{}">&nbsp;</span></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span data-contrast="none">This role is within The Goat Agency</span><span data-contrast="none">, a leading brand within WPP Media, where you will be instrumental in <span class="TextRun SCXW64445132 BCX4" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW64445132 BCX4">helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness,<span class="Apple-converted-space">&nbsp;</span></span><span class="NormalTextRun SCXW64445132 BCX4">engagement </span><span class="NormalTextRun SCXW64445132 BCX4">and conversions across the full marketing funnel.</span></span><span class="EOP SCXW64445132 BCX4" data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}">&nbsp;<br></span></span></span></p> <h3><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong><span data-contrast="none"><span class="EOP SCXW64445132 BCX4" data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"><span class="TextRun SCXW9121248 BCX4" lang="EN-CA" data-contrast="none"><span class="NormalTextRun SCXW9121248 BCX4">Skills and Experience</span></span>&nbsp;</span></span></strong></span></h3> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">We’re looking for an Associate Director to own and grow Goat’s programmatic proposition, primarily across the UK and US, with the opportunity to support global projects.</span><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">This is a senior, hands‑on leadership role at the heart of our Influence Everywhere vision. You will:</span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Be accountable for the quality and performance of programmatic campaigns delivered by the team</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Run and execute campaigns yourself when needed – not just oversee others</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Act as the go‑to expert for programmatic strategy and technology</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Help shape and broaden our offering, including influencer‑led programmatic solutions and integrated responses to brief</span></li> <li style="font-family: helvetica, arial, sans-serif; font

Skills