Associate Director UA

About the role

<div class="content-intro"><p><strong data-stringify-type="bold">Level Up Your Career with Zynga!</strong></p> <p>At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.</p> <p>From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires &amp; Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles &amp; Spells™, Match Factory™, and Color Block Jam™—plus many more!</p> <p>Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.</p> <p>Join us and be part of the play!</p></div><p><span style="font-size: 12pt;">We are looking for a results-driven UA leader to drive profitable growth for&nbsp;<strong>Gram Games and Merge Dragons!</strong>. This role will own the full UA strategy and execution across all major channels, leading scale initiatives while improving efficiency, measurement, and cross-functional collaboration.&nbsp;You will work closely with Product, Creative, ASO, and Data teams to unlock sustainable growth, strengthen funnel performance, and continuously identify new opportunities. You will mentor and empower the UA team to deliver best-in-class execution with strong accountability on performance outcomes.</span></p> <h3><span style="font-size: 12pt;"><strong>Responsibilities</strong></span></h3> <p><span style="font-size: 12pt;"><strong>Strategic Leadership</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own the end-to-end UA strategy and performance for the portfolio, ensuring profitability targets are met.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage yearly growth planning, scaling strategies, and risk-mitigation across markets and channels.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Drive strategic experimentation and support innovation in targeting, channels, and inventory diversification.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Performance Optimization</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead measurement frameworks (MMM, incrementality studies, pLTV) to improve decision quality.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strengthen full-funnel performance with product-aligned campaigns (FTUE/RTUE, monetization events).</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Build rigorous test roadmaps in creative, audiences, and campaign structure to drive ROAS and LTV uplift.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Team &amp; Collaboration</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Mentor UA managers and analysts; help build structured career growth and execution excellence.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner closely with Creative teams to fuel testing velocity and creative breakthroughs.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Collaborate with ASO and Product teams to ensure cohesive funnel optimization and visibility improvements.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Operational Excellence</strong></span></p> <ul> <li style="font-size: 12pt;"><span

Skills