Senior Influence Executive

About the role

<p style="text-align: center;"><span style="text-decoration: underline;"><strong>Senior Influence Executive<br><br></strong></span></p> <p><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}">&nbsp;</span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="No Spacing">Department:</span></span></strong><span data-contrast="none"><span data-ccp-parastyle="No Spacing"> Influence&nbsp;</span></span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"><br></span><strong><span data-contrast="none"><span data-ccp-parastyle="No Spacing">Location: </span></span></strong><span data-contrast="none"><span data-ccp-parastyle="No Spacing">London</span></span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"><br></span><strong><span data-contrast="none"><span data-ccp-parastyle="No Spacing">Contact type: </span></span></strong><span data-contrast="none"><span data-ccp-parastyle="No Spacing">12-Month Fixed Term Contract&nbsp;</span></span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"><br></span><strong><span data-contrast="none"><span data-ccp-parastyle="No Spacing">Full Time/Part time:</span></span></strong><span data-contrast="none"><span data-ccp-parastyle="No Spacing"> Full Time</span></span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"><br></span><strong><span data-contrast="none"><span data-ccp-parastyle="No Spacing">Reporting into: </span></span></strong><span data-contrast="none"><span data-ccp-parastyle="No Spacing">Business Director&nbsp;</span></span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"><br><br></span></p> <p><strong>About the Role</strong></p> <p>WPP Onefluence is seeking a dynamic and trend-savvy Senior Influencer Executive to join our team dedicated to L'Oréal. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with L'Oréal's brand objectives.</p> <p>As the Senior Influencer Executive, you will lead influencer strategy and campaign execution across social platforms to amplify brand awareness, drive engagement, and grow our community within the beauty space.</p> <p>You’ll be responsible for managing influencer relationships, developing creative campaign concepts, and ensuring brand alignment with both macro and micro creators.<br><br><br></p> <p><strong>Key Responsibilities</strong></p> <ul> <li><strong>Influencer Strategy &amp; Campaign Management</strong></li> <ul> <li>Develop and execute influencer campaigns for new product launches, brand awareness, and seasonal initiatives.</li> <li>Identify and onboard relevant beauty influencers (macro, micro, and nano) across TikTok, Instagram, YouTube, and emerging platforms.</li> <li>Create and manage influencer briefs, contracts, timelines, and budgets.</li> <li>Oversee influencer content production to ensure brand tone, aesthetic, and compliance with marketing guidelines.</li> </ul> <li><strong>Relationship Management</strong></li> <ul> <li>Build and maintain strong relationships with top-tier beauty influencers, talent managers, and agencies.</li> <li>Act as the main point of contact for influencer collaborations and ongoing partnerships.</li> </ul> <li><strong>Performance &amp; Reporting</strong></li> <ul> <li>Monitor and analyse influencer campaign performance using analytics tools.</li> <li>Deliver insights and recommendations to optimize future campaigns.</li> <li>Report on ROI, engagement metrics, and audience growth.</li> </ul> <li><strong>Cross-Functional Collaboration</strong></li> <ul> <li>Work closely with PR, social media, e-commerce, and creative teams to ensure consistent messaging and amplification.</li> <li>Support integrated marketing initiatives that combine influencer, content, and brand storytelling.<br><br></li> </ul> </ul> <p><strong>Skills &amp; Qualifications</strong></p> <ul> <li>2-3 years of experience in influencer marketing, preferably within the beauty, cosmet

Skills