Director Performance Marketing (m/f/d)

About the role

JOIN OUR TEAMAs a Director Performance Marketing, you will own the strategy, scaling, and optimisation of Westwing’s performance marketing engine across Europe, driving profitable customer acquisition, retention, and maximising customer lifetime value. Reporting directly to our Chief Marketing Officer and serving as a critical member of the Marketing Leadership team, you will define and execute our performance marketing roadmap across markets. You will lead a high-performing organisation with teams spanning across Performance Marketing, Analytics, and Growth processes. We are looking for someone who can seamlessly bridge analytical rigor with premium brand intuition, balancing high-level strategic vision with a hands-on, execution-focused mentality to maximise efficiency in a fast-paced environment. This position is permanent and based in Munich. WHAT YOU'LL DODefine and execute a comprehensive growth strategy across the full customer funnel aligned with overall business goals and Westwing’s premium brand equity, while partnering with cross-functional leadership (Marketing, Product, Commercial) and acting as a strategic advisor to the Executive team Lead and future-proof Westwing’s multi-million euro acquisition ecosystem across Europe, including Paid Social, SEA, SEO, GEO (Generative Engine Optimisation), Affiliate, and Creator Marketing Identify, develop, and implement scalable internal processes, AI initiatives, and testing frameworks to enhance growth velocity and campaign execution Continuously analyse channel performance metrics to maximise ROI, leveraging data-driven insights to shift budgets dynamically across international markets Own and continuously refine Westwing’s Multi-Touch Attribution (MTA) model, and establish best-in-class measurement frameworks, including incrementality testing, media mix modeling (MMM), as well as forecasting to connect marketing spend directly to business outcomes (LTV, CAC, EBITDA) Lead, mentor, and scale a diverse team of senior leaders and experts, embedding a data-driven mindset and culture of innovation and accountability to build a bridge between technical execution and creative thinking YOU COME WITH10+ years of professional experience in Growth Marketing, Performance Marketing, and e-commerce, with a proven track record of driving profitable growth at scale for a consumer-facing or marketplace brand 5+ years of leadership experience with experience in scaling international, cross-functional teams and managing significant multi-million euro marketing budgets A deep understanding of modern performance ecosystems combined with a passion for home & living, a strong commercial mindset, and the ability to connect marketing performance to business outcomes while respecting a premium brand’s identity Advanced proficiency in data analysis, data interpretation, and modern measurement frameworks (attribution, MMM, incrementality testing) Readiness to operate in a fast-paced, high-growth, and international environment with a strong drive to innovate and take Westwing to the next level Fluency in English and German to ensure seamless collaboration with diverse local and international stakeholders WHY WESTWINGIf you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it. At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living. Here is what you can look forward to: A high-performance culture built on trust, feedback and collaboration An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas A competitive compensation package including salary, bene

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