Senior User Researcher - Personal buying experience (f/m/d)

About the role

<h4>Personal Buying experience</h4> <h2><strong>Senior UX Researcher<br><br></strong></h2> <h3><strong>Job description</strong></h3> <h3>&nbsp;</h3> <p><strong>In a nutshell</strong></p> <ul> <li>Senior UX Researcher (IC3)</li> <li>Internal</li> <li>Location: Lille</li> <li>Timing: ASAP</li> </ul> <p>&nbsp;</p> <p><strong>Context &amp; project</strong></p> <p>Decathlon’s mission is to bring people together through sport and make wellbeing accessible for all. To make this mission a reality, Decathlon relies on In-Store teammates who embody the human touchpoint between our brand and our customers, and are key enablers of Store business. This is exactly where your mission comes in: unlocking a deep understanding of our in-store teammates to identify key pain points and turn them into clear business opportunities. Working in a dynamic omnichannel context, you will partner closely with product teams to guide the creation of simple, efficient, and field-adapted experiences—enabling our teammates to be as impactful as possible with our customers while bridging the gap between user needs, business goals, and technological opportunities.</p> <p>Digital plays a pivotal role in the quality of the connection built during moments shared between customers and teammates. How? By ensuring every In-Store Decathlonian works in an efficient and adapted environment that seamlessly supports their daily tasks.</p> <p>&nbsp;</p> <p><strong>Your mission</strong></p> <p>In this context, we’re looking for a <strong>UX Researcher</strong> to dive into In-Store behaviors and elevate the <strong>Personal Buying Experience</strong>. Your mission will be to uncover the needs and friction points of our teammates on the floor, identify and build strong opportunities, while supporting our product team in their craft.</p> <p>As a <strong>User Researcher</strong>, you will enrich our <strong>User Knowledge</strong> and drive the tangible impact of your findings on our in-store tools. You will:</p> <ul> <li><strong>Decode the field:</strong> Conduct in-store observations to map the real-world practices, workflows, and pain points of our store teammates.</li> <li><strong>Guide decision-making:</strong> Turn qualitative and quantitative data into actionable strategic insights to shape the product roadmap.</li> <li><strong>Promote a User-first culture:</strong> Feed our team's knowledge repository to align Designers, Product Managers, and Tech leads with the reality on the shop floor.</li> </ul> <p>&nbsp;</p> <p><strong>Role &amp; responsibilities</strong></p> <p>As a Senior Product Designer / Researcher, you will act as a <strong>key partner with cross-functional product teams</strong> to</p> <ul> <li><strong>influence and enlighten decisions</strong>, whether long-term strategy, quarterly roadmaps or day-to-day tactics</li> <li>build a <strong>shared understanding / empathy</strong> of the current customer experiences</li> <li>ensure that we identify and tackle <strong>the most relevant opportunities</strong></li> <li><strong>build long-term impact</strong> (outcomes) rather than features (outputs)</li> <li>build and feed a long term <strong>user and customer knowledge strategy</strong></li> </ul> <h3>&nbsp;</h3> <p><strong>Craft / Core skills</strong></p> <ul> <li><strong>Strategy &amp; Framing -</strong> Support product decisions (product outcomes, opportunities, solutions) through research insights and Opportunity Solution Trees (OSTs) / Identify and prioritize research plans with stakeholders</li> <li><strong>Research / Problem Discovery -</strong> Uncover and refine opportunities through qualitative and/or quantitative research / Map end-to-end journeys &amp; opportunity spaces / Make your findings easily accessible and understandable to your stakeholders (readouts, documentation, etc.) / Support teams to setup continuous discovery “habits” (eg. regular &amp; holistic insights gathering, insights library, etc.)</li> <li><strong>Solution Discovery &amp; Testin

Skills