Associate Director, Media Planning, UK

About the role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>3780 - Associate Director, Media Planning, UK</strong></p> <p><strong><span data-contrast="auto">Role Summary and Impact</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">The Media Planning Account Director works within a team of media planners with 1-3 direct reports, inspiring&nbsp;innovation&nbsp;and great thinking. Role will&nbsp;include:&nbsp;Strategic thinking, forecasting, weekly reporting&nbsp;reviews&nbsp;and campaign PCAs or QBRs. They will work with the team to ensure communication to the client is clear, compelling and of a high standard. The candidate will hold close client relationships and work alongside Client Services as the primary face of Essence’s acquisition media planning product for those clients. They will be&nbsp;ultimately responsible&nbsp;for campaign performance and the delivery of business-enhancing innovation. They will foster strong external relationships and keep a close eye on the market to ensure new opportunities and research are reviewed and implemented for the benefit of their clients.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">You will be a key player in the planning team for Google Ads, defining contextual layers and precision of budgets across channels, and to help evolve best practice, including pushing the adoption of&nbsp;emerging&nbsp;technologies, leading the development and deployment of planning frameworks and the main POC for clients from planning. Managing the team to deliver planning and buying of activity.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Some of the things&nbsp;we’d&nbsp;like you to do:</span><span data-ccp-props="{}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Be the point of contact for Planning across junior and&nbsp;mid level&nbsp;clients, lead weekly meetings with clients and presentations.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Oversee and quality assure all deliverables produced by junior team members.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Ensure the delivery of&nbsp;high quality&nbsp;strategic presentations, actionable weekly reporting, insightful post campaign&nbsp;analysis&nbsp;and clear briefs to Activation.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Deliver clear and compelling rationale to support media investment recommendations and to evidence campaign performance versus expected outcomes.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Work with Activation and Analytics to design the test and learn framework for assigned campaigns.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Take responsibility for the performance of assigned media budgets against intended outcomes.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Be a point of escalation for team issues (within and outside the team).</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Contribute to internal thought leadership and team process/workflow enhancement, increa

Skills