Senior B2B Insights Consultant DACH (m/f/d)

About the role

<div class="content-intro"><p><strong>Allow us to introduce ourselves</strong></p> <p>Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.</p> <p>We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over <strong>260 employees</strong> spread across <strong>13 countries </strong>(we’re remote-first), 2600+ international clients, delivering research from <strong data-stringify-type="bold">+190 markets,</strong> globally.</p> <p>Want to be a part of the Appinio movement? <strong>🚀</strong></p> <p><span data-preserver-spaces="true">Here at Appinio, we value <strong>transparency</strong> <strong>in our recruitment process</strong>, and we've created a blog to share what to expect during each step of our journey together:</span><strong><span data-preserver-spaces="true"><em data-stringify-type="italic">&nbsp;</em></span><span data-preserver-spaces="true"><a class="c-link c-link--focus-visible" href="https://www.appinio.com/en/blog/life-at-appinio/appinio-recruitment-process" target="_blank" data-stringify-link="https://www.appinio.com/en/blog/life-at-appinio/appinio-recruitment-process" data-sk="tooltip_parent">here</a></span></strong></p></div><p><strong>Your mission as a Senior Research Consultant</strong></p> <p>We are looking for a <strong>Senior Research Consultant (m/f/d) </strong>with a strong quantitative market research background to join our newly dedicated B2B research team in the DACH region. This specialized unit focuses on research projects that specifically survey B2B target groups, professional decision-makers, and niche business audiences (rather than only standard B2C consumer panels), serving fast-moving consultancy clients and corporate B2B requests.</p> <p>In this role, you will lead complex quantitative B2B research projects end-to-end, from initial feasibility alignment and study design to reporting and insight presentation. You will act as a senior sparring partner for corporate strategy leads and consultancy teams, translating intricate B2B &amp; B2C data into clear, decision-ready recommendations. You will thrive in a high-velocity environment where speed, rigorous B2B screening logic, strong client presence, and operational precision are essential.</p> <p><strong>What you’ll be doing</strong></p> <ul> <li>End-to-End B2B Project Lead: Manage quantitative research projects end-to-end, including B2B screening design, questionnaire drafting, platform setup, fieldwork monitoring, and data delivery.</li> <li>Methodology &amp; Study Design: Optimise bespoke study designs across core use cases (e.g., Target Group Analysis, U&amp;A, Pricing studies, Concept Testing) mainly tailored to hard-to-reach professional audiences.</li> <li>Senior Client Sparring &amp; Advisory: Act as a trusted partner for fast-paced consultancy and corporate clients, advising on sample feasibility, survey logic, and optimal research approaches under tight deadlines.</li> <li>Commercial &amp; Scoping Collaboration: Partner closely with Sales and Account Management on project scoping, feasibility checks, and methodology definition for complex project requests.</li> <li>Process &amp; Quality Enhancement: Contribute to standardizing B2B screening protocols, sampling frameworks, and best practices to coach other researcher and safeguard delivery speed and research quality across the team.</li> </ul> <p><strong>You will thrive in this role if</strong></p> <ul> <li>You have 5+ years of experience in quantitative market research with a distinct focus on surveying B2B target groups and professional decision-makers (agency or consulting background required; pure academic or non-client backgrounds will not fit this role).</li> <li>You have hands-on experience designing studies, writing questio

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