Social & Content Strategist - Account Director level - Corporate

About the role

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a>&nbsp;</p> <p>For more information visit&nbsp;<a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and&nbsp;<a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><p><strong>More About&nbsp;The&nbsp;Role</strong>&nbsp;<br>This role&nbsp;sits within the&nbsp;Corporate&nbsp;Sectors&nbsp;and Public&nbsp;Affairs&nbsp;teams&nbsp;at Burson as a Social &amp; Content&nbsp;Strategist&nbsp;(Account Director). You will&nbsp;be&nbsp;working&nbsp;as part of a global social media team for a leading technology company,&nbsp;as well as supporting&nbsp;other key accounts,&nbsp;creating social-first content for&nbsp;Instagram, TikTok,&nbsp;LinkedIn,&nbsp;Facebook&nbsp;and&nbsp;X.&nbsp;&nbsp;</p> <p>You will&nbsp;be responsible for&nbsp;developing social&nbsp;strategies that<u>:</u>&nbsp;connect audience&nbsp;behaviour&nbsp;with brand&nbsp;objectives.&nbsp;You will partner&nbsp;closely&nbsp;with&nbsp;creative&nbsp;teams, account leaders, and clients to guide the direction of&nbsp;campaigns&nbsp;across platforms.&nbsp;Your work will influence&nbsp;content planning, creative development,&nbsp;community engagement, and measurement approaches.&nbsp;</p> <p>We are looking for someone who&nbsp;is passionate &nbsp;&nbsp;about&nbsp;social platforms,&nbsp;embraces&nbsp;new&nbsp;content&nbsp;formats<u> </u>and with strong client management skills and the flexibility to work across different types of social platforms.&nbsp;</p> <p><strong>What You’ll Do</strong>&nbsp;</p> <ul> <li>Develop and implement robust, data-driven social media&nbsp;and digital engagement&nbsp;strategies by conducting in-depth&nbsp;reputational&nbsp;analysis, trend forecasting, and&nbsp;stakeholder&nbsp;/ audience&nbsp;mapping, ensuring these strategies are not only clear and compelling but also directly aligned with overarching business&nbsp;objectives&nbsp;and measurable KPIs.&nbsp;</li> </ul> <ul> <li>Lead&nbsp;and optimise strategic social platform planning for both large-scale, time-bound campaigns and continuous 'always-on' engagement initiatives, meticulously defining channel-specific content ecosystems, targeting parameters, and maximising reach and impact across the relevant digital landscape.&nbsp;</li> </ul> <ul> <li>Translate performance data, intelligence, and&nbsp;stakeholder&nbsp;sentiment into actionable strategic recommendations that directly inspire and inform innovative creative development, campaign optimisation, and future content planning.&nbsp;</li> </ul> <ul> <li>Persuasively present complex strategic frameworks, insights, and actionable plans to both internal stakeholders and external clients, instilling confidence and securing buy-in through clear, compelling communication and a proven executive presence.&nbsp;&nbsp;</li> </ul> <ul> <li>At the client level:&nbsp;Leverage&nbsp;our suite of tools to&nbsp;anticipate&nbsp;thre

Skills