Senior Manager, Digital Marketing & Channel

About the role

As a key member of Spire's Growth Marketing and Go-To-Market leadership team, the Senior Director, Digital Marketing & Channels will play a critical role in strengthening and expanding Spire's market position across global Commercial and Government segments. This is a hands-on leadership role for a senior digital marketer who combines strategic direction with operational execution. You will set the digital vision, build scalable programs, and personally lead high-impact initiatives across Spire's digital ecosystem. You lead by doing, raising the bar through expertise, speed, and measurable business impact. You will own Spire's digital and channel engine end to end, including paid and owned channels, inbound demand generation, website performance, conversion paths, and digital contribution to pipeline. You will directly lead the Social Media & Content Marketing Manager, Video Producer, and Website Lead, ensuring strong alignment across brand, audience engagement, performance marketing, and conversion optimization. This role is central to executing Spire's Growth Marketing, Market Activation, Brand, Digital Strategy, and Sales Operations priorities in close partnership with Sales and cross-functional stakeholders. You will ensure digital programs are aligned to company strategy, pipeline goals, and regional go-to-market priorities. Key responsibilities Digital Strategy and Channel Leadership: Own the global digital channel strategy across Commercial and Government audiences. Design, execute, and continuously optimize multi-channel programs that engage target buyers and drive awareness, demand capture, conversion, and pipeline growth. This includes: GEO, SEO and SEM Paid search and display Programmatic and retargeting Social media and digital distribution Email marketing and nurture programs Persona-based digital journeys aligned to enterprise and public-sector buying cycles Hands-On Digital Execution: Act as a player-coach who personally executes critical digital marketing activities while guiding the team toward best-in-class performance. You will be expected to operate with a high level of technical fluency and executional rigor. Core activities include: Building and optimizing landing pages for campaigns and strategic programs Managing and improving HubSpot campaigns, workflows, email journeys, and lead scoring Running paid campaigns across search, display, LinkedIn, and retargeting channels Driving GEO/SEO improvements, including technical fixes, content structure, and optimization priorities Creating, testing, and refining nurture journeys and email programs Running A/B tests across messaging, creative, calls to action, layouts, and conversion paths Publishing and maintaining digital content in close coordination with Brand and Content Coaching the team on digital best practices, execution quality, and performance standards Website Performance and Conversion Optimization: Own and continuously improve the global Spire website as a core commercial asset. Ensure the website supports audience engagement, product storytelling, demand generation, and conversion across both Commercial and Government journeys. You will: Align website UX, structure, and content to digital acquisition and conversion goals Improve conversion paths and landing page performance Support launches, campaigns, and strategic initiatives with high-value web experiences Establish a performance-driven roadmap, prioritization model, and operating cadence for the website Pipeline Performance and Digital Operations: Own digital contribution to pipeline performance and lead the operational excellence of Spire's digital funnel. Ensure all relevant channels are optimized end to end across awareness, engagement, handoff, and conversion. In partnership with SalesOps and Sales leadership, you will: Define and monitor the KPIs that matter most for digital performance Improve demand capture, conversion rates, a