Optimisation Principal

About the role

<div class="content-intro"><h4><strong>Who We Are</strong></h4> <p>WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.</p></div><p></p> <p>We are seeking an experienced Optimisation Principal to lead experimentation-led growth (ELG) initiatives for our key global clients. In this role, you will define and execute data-driven growth strategies, champion a culture of continuous testing and learning, and integrate modern tech stacks to deliver measurable ROI and long-term business impact.</p> <p><strong>What You’ll Be Doing</strong></p> <p><strong>1. Strategy &amp; Innovation</strong></p> <ul> <li><strong>Drive Growth Strategy:</strong> Define and deploy scalable Experimentation-Led Growth (ELG) frameworks, methodologies, and best practices tailored to client business objectives.</li> <li><strong>Cultivate Testing Culture:</strong> Champion an evidence-driven mindset across client organisations, shifting teams from basic A/B testing to sophisticated, hypothesis-led experimentation.</li> <li><strong>Insights to Action:</strong> Lead cross-functional teams in designing, executing, and analysing experiments, translating complex data into strategic growth initiatives.</li> </ul> <p><strong>2. Global Client &amp; Stakeholder Partnership</strong></p> <ul> <li><strong>Strategic Ownership:</strong> Act as the principal advisor for all global optimisation activities, building trusted relationships with senior client stakeholders across diverse regions.</li> <li><strong>Performance Storytelling:</strong> Deliver strategic forecasting, executive-level performance reporting, and actionable recommendations tied to core business KPIs.</li> </ul> <p><strong>3. Program &amp; Commercial Management</strong></p> <ul> <li><strong>End-to-End Delivery:</strong> Oversee global program operations, managing resources, timelines, and budgets to ensure on-schedule, in-scope execution.</li> <li><strong>Commercial Rigour:</strong> Maximise resource allocation, monitor program throughput, and rigorously measure ROI to justify financial investment.</li> </ul> <p><strong>4. Technical Solution Architecture</strong></p> <ul> <li><strong>Tech Stack Integration:</strong> Architect integrated technical solutions, ensuring seamless interoperability across experimentation platforms, analytics suites, CMSs, CDPs, and personalisation engines.</li> <li><strong>Infrastructure Guidance:</strong> Oversee technical planning and delivery to ensure underlying data pipelines and tools effectively support client growth targets.</li> </ul> <p><strong>What We’re Looking For</strong></p> <ul> <li><strong>Visionary Leadership:</strong> Extensive experience leading global growth/optimisation strategies, driving organisational change, and managing multi-region client portfolios.</li> <li><strong>Deep Technical Stack Expertise:</strong> Hands-on mastery and architectural understanding of:</li> <li><strong>Experimentation:</strong> Adobe Target, Optimizely (client/server-side, statistical rigor).</li> <li><strong>Analytics:</strong> GA4, Adobe Analytics, Amplitude (segmentation, event tracking).</li> <li><strong>CDP &amp; Personalisation:</strong> Segment, Tealium, Dynamic Yield, Braze (data unification, activation, real-t

Skills