Data Planning Director

About the role

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands&nbsp;that drive growth. Guided by a&nbsp;<strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.&nbsp;VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.&nbsp;</p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.&nbsp;</p> <p>For more information, please visit&nbsp;<a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on  <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&amp;d=DwMFaQ&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&amp;m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&amp;s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&amp;e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a>&nbsp;#WeAreVML.</p></div><p><span style="font-size: 14pt;"><strong>Who we’re looking for:</strong></span></p> <p>VML is seeking a Data Planning Director to be a trusted partner to our clients, navigating their business, understanding their challenges and connecting across VML, as well as WPP at large, to ensure we are setup to deliver success with world-class services and solutions.</p> <p>This role is part of an integrated Data &amp; Analytics team across measurement &amp; reporting, predictive modelling, data strategy solutions, covering media, CX, CRM and more. The focus is to act as the glue between clients, WPP teams on all things data. As such, you will need to organise, motivate and inspire to connect all (data and non-data) disciplines in delivering success for our clients. Gravitas and strong collaboration are essential.</p> <p><span style="font-size: 14pt;"><strong>What you’ll be doing:</strong></span></p> <p><strong>Team direction and oversight</strong></p> <ul> <li>Direct a team of data, technology and business consultants, analysts and engineers, overseeing client briefs and managing team workload.</li> <li>Direct and motivate the team to help them achieve their goals and deliver brilliant work for VML’s clients.</li> </ul> <p><strong>Data &amp; Analytics leadership</strong></p> <ul> <li>Act as strategic partner and advisor, helping clients to leverage the power of data, martech, analytics and AI to achieve their goals and drive effectiveness and efficiency.</li> <li>Develop proposals and methodologies for <ul> <li>Data Planning; encompassing data-driven journey design, targeting personalisation, test and learn</li> <li>Analytics &amp; Data Science solutions; encompassing customer analytics (e.g. customer segmentation, predictive modelling), digital analytics (e.g. journey analysis, web/app, media analysis), business intelligence (e.g. dashboard reporting) and AI (e.g. conversational BI)</li> <li>Data &amp; Analytics consulting; encompassing data, marketing technology, AI and operations (process, skills, culture, business change etc.). Includes data, AI, martech and adtech transformation roadmaps, measurement frameworks and associated operating model development.</li> </ul> </li> <li>Inspire our clients and all of VML with thought-leadership and best practice.</li> <li>Work closely with our clients to help diagnose and

Skills