Growth Manager - Campaigns

About the role

<div data-page-id="Hg9BdFwpFohWxMxSZP4lfNgug7f" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-KH1Ud8VMSoXfiox9aDOlHTUqg1b"><strong>Who We Are</strong></h2> <div class="ace-line ace-line old-record-id-TkuhdzsUHop1Hjx4F6rl3A3igce">At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.</div> <div class="ace-line ace-line old-record-id-HQACdwWjPoaLU6xU8oslhURQgSd">OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.&nbsp;Across our multiple offices globally, we are united by our core principles:&nbsp;<em>We Before Me</em>,&nbsp;<em>Do the Right Thing</em>, and&nbsp;<em>Get Things Done</em>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.</div> <div class="ace-line ace-line old-record-id-MfqndDD34oilMCxhCmLl6UCvgvg">OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.</div> <h4 class="heading-4 ace-line old-record-id-doxlgiEeL21T921c06lmlMR8GOe"><br>About the role</h4> <div class="ace-line ace-line old-record-id-doxlgm1z0YXuoVauznLnFs1BpIc">You will own the EEA growth campaign engine, which mainly comprises of 4 types: Affiliate, Listing, Trade &amp; Earn, and New Product Launches. This is both a coordination and execution role. You will be the single accountable owner who turns a campaign concept into a shipped, measured, and reflected-upon outcome by orchestrating creative, media, lifecycle, BD, KOL ops, product marketing, and legal. The number on the campaign is yours. You drive the outcome.</div> <div class="ace-line ace-line old-record-id-DOk4dRsZ3o0gzHxe2AVl7sK5g6b"><strong><br>What you will own</strong></div> <ol class="list-number1"> <li class="ace-line ace-line old-record-id-IUezdlbxJoQfXQxZ7emlv7f9gex" data-list="number"> <div>Affiliate campaigns: Activation pulses on top of the always-on affiliate channel. Coordinated with BD and BD Operations.</div> </li> <li class="ace-line ace-line old-record-id-FpxIdwVQxoBM0kxrZWTlG4mggNf" data-list="number"> <div>Listing campaigns: New token listing campaigns shipped within 24 hours of listing decisions. Tight loop with Listing PM, legal, comms, BD/KOL Ops, exchange ops.</div> </li> <li class="ace-line ace-line old-record-id-PWLfdAjR0oOfB6xENDblaz39gDf" data-list="number"> <div>Trade &amp; Earn campaigns: Volume incentives, leaderboards, zero fee promos. Built around clear unit economics and incrementality, not vanity volume.</div> </li> <li class="ace-line ace-line old-record-id-NrHld8F9KoJA1lx4zrKlCfCOgOh" data-list="number"> <div>Launch campaigns: Product and feature launches. Coordinated with product marketing, product team, social team, and lifecycle team.</div> </li> </ol> <h4 class="heading-4 ace-line old-record-id-doxlgvrMaQFHi8aGcJfgHxL2bWg">What you will do</h4> <ol class="list-number1"> <li class="ace-line ace-line old-record-id-RyIgdIAA1o1bL7xBhsDlLRjRgLW" data-list="number"> <div>Translate fuzzy stakeholder asks into clear campaign briefs that creative, paid, and lifecycle can act on without a six-revision loop.</div> </li> <li class="ace-line ace-line old-record-id-PUQ7dqYYzoUejXxOk7HlBtZlgW9" data-list="number"> <div>Build and own campaign plans with clear gates, dependencies, owners, and dates. Hold stakeholders accountable when slots slip.</div> </li> <li class="ace-line ace-line old-record-id-TBD0dy5n9oP65QxKEUulxeUjgCc" data-list="number"> <div>Define success metrics with analytics before launch, not after. Run holdouts where possible. Run reflection sessions within 7 days of campaign close. Publish learni

Skills