Senior Performance Marketing Manager (Paid Social)

About the role

The company Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. The team The Direct Acquisition team at iwoca is responsible for acquiring customers profitably across paid and organic channels. Paid Social is one of our highest-growth channels; we've validated the opportunity, proven incrementality, and scaled from test budgets to six-figure monthly spend across Meta and TikTok. Now we need to build on those foundations and scale toward a 3x growth ambition across a multi-product offering that includes both flexi-loans and credit cards. You'll join a team that: Takes measurement seriously: We run conversion lift studies, work closely with data science on attribution, and make budget decisions based on predicted and incremental ROI, not vanity metrics. Cares deeply about creative: We believe the ad is the targeting, and we're building a creative engine that spans creator partnerships, UGC, and AI-assisted production. Is genuinely AI-native: We use AI tools daily for analysis, creative development, and workflow automation, and we expect you to do the same. The role Paid Social at iwoca is working; we've proven the channel's incremental value, scaled to six-figure monthly spend, and built the measurement infrastructure to back it up. But there's a lot more to go after with a credit card to bring to market, a creative engine to build, and a lot of room still to scale. The remit is broad - you'll scale the channel, bring our credit card to market and grow it aggressively alongside our core lending product. You'll invest heavily in creative - particularly video and influencer marketing - building ads that actually cut through in a category where most ads look the same. Key responsibilities include: Strategy & Campaign Architecture Own Paid Social as a channel: set the vision, define the road map, allocate budget, and report on performance to leadership. Bring our credit card product to market through paid social: build the campaign strategy, creative approach, and measurement framework for a major product launch. Architect full-funnel structures across Meta, TikTok and LinkedIn - awareness, prospecting, lead capture, re-targeting, and conversion - with clear success metrics, audience hand-offs, and frequency management at each stage. Manage multi-product overlap: flexi-loans, credit cards, and other products share audiences but serve different customer needs. Expand audience reach through content-led lead capture campaigns targeting out-of-market prospects to fuel top-of-funnel growth. Scale into new platforms where there's genuine opportunity; we’ve validated a significant opportunity on TikTok, but other platforms such as Linkedin and Youtube Shorts remain largely untapped. Creative Strategy & Production Develop creative that actually stands out: paid social in financial services is full of generic stock imagery and safe messaging. We want you to push beyond that, finding the concepts, formats, and creators that people actually notice. Make a significant investment in video and influencer marketing: build relationships with creators who can speak authentically about business finance, and develop a pipeline that delivers volume without it becoming generic. Build a testing framework that connec

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