Paid Social Senior Associate Director

About the role

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>3066 - Paid Social Senior Associate Director - GCS</strong></p> <p><strong>Role Summary and Impact</strong></p> <p>The Paid Social, Senior Account Associate Director is the paid social lead for designated clients/campaigns and is responsible for delivering category-defining capabilities and services across all Biddable channels, with a particular focus on paid social activity. Success in this role involves providing strategic insight across a breadth of channels, helping to evolve best practice within the paid social channel specifically, and leading a team (including ultimate responsibility for quality of work within this team).</p> <ul> <li>Responsible for effective oversight of designated account campaigns and weaving these into the overall cross-channel campaign strategy ​</li> <li>Support the team Client Director &amp; Media Activation Practice Lead in capacity planning &amp; resource management for the team​</li> <li>Oversea development and creation of paid social best practices in region coordinating with global EMEA / APAC team to ensure consistency across regions (with ultimate accountability for adherence to controls and best practices across all channels in the immediate account team)​</li> <li>Be the primary contact point of contact between the Media Activation team and regular stakeholders both internal &amp; external for their account(s)​</li> <li>Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, working independently​</li> <li>Develop in-depth knowledge of all paid social platforms and related bid-management platforms, and other methods of buying paid social (e.g. including programmatically-bought via DSPs) operating as in-agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape​</li> <li>Manage and develop vendor relationships within paid social, working closely with the Platforms &amp; Emerging Media team where applicable​</li> <li>Identifying new platforms, partners &amp; integrations, evaluating these (and existing platforms) over time and maintaining a POV here​</li> <li>Develop thought leadership pieces &amp; case studies throughout the course of the year to demonstrate role within wider industry as a display expert​</li> <li>Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams</li> <li>Responsible for effective oversight of designated account campaigns and weaving these into the overall cross-channel campaign strategy</li> <li>Support the team Client Director &amp; Media Activation Practice Lead in capacity planning &amp; resource management for the team</li> <li>Oversea development and creation of paid social best practices in region coordinating with global EMEA / APAC team to ensure consistency across regions (with ultimate accountability for adherence to controls and best practices across all channels in the immediate account team)</li> <li>Be the primary contact point of contact between the Media Activation team and regular stakeholders both internal &amp; external for their ac

Skills