Associate Director UA

About the role

<div class="content-intro"><p><strong>Who We Are: </strong></p> <p>Gram Games is the studio behind popular titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, with more exciting projects in the pipeline. We are proudly part of the Zynga &amp; Take-Two Interactive family. We do things differently here: we work in small self-managing teams, giving you an incredible amount of ownership, autonomy, and impact.&nbsp;</p> <p>At Gram, everyone is expected to have a razor-sharp focus on creating a tangible impact on their team, their work environment, and on the overall company strategy. If you are motivated by autonomy, constant improvement, collaboration, and a sense of belonging, this is the place for you.</p></div><p><span style="font-size: 12pt;">We are looking for a results-driven UA leader to drive profitable growth for&nbsp;<strong>Gram Games and Merge Dragons!</strong>. This role will own the full UA strategy and execution across all major channels, leading scale initiatives while improving efficiency, measurement, and cross-functional collaboration.&nbsp;You will work closely with Product, Creative, ASO, and Data teams to unlock sustainable growth, strengthen funnel performance, and continuously identify new opportunities. You will mentor and empower the UA team to deliver best-in-class execution with strong accountability on performance outcomes.</span></p> <h3><span style="font-size: 12pt;"><strong>Responsibilities</strong></span></h3> <p><span style="font-size: 12pt;"><strong>Strategic Leadership</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own the end-to-end UA strategy and performance for the portfolio, ensuring profitability targets are met.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage yearly growth planning, scaling strategies, and risk-mitigation across markets and channels.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Drive strategic experimentation and support innovation in targeting, channels, and inventory diversification.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Performance Optimization</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead measurement frameworks (MMM, incrementality studies, pLTV) to improve decision quality.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strengthen full-funnel performance with product-aligned campaigns (FTUE/RTUE, monetization events).</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Build rigorous test roadmaps in creative, audiences, and campaign structure to drive ROAS and LTV uplift.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Team &amp; Collaboration</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Mentor UA managers and analysts; help build structured career growth and execution excellence.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner closely with Creative teams to fuel testing velocity and creative breakthroughs.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Collaborate with ASO and Product teams to ensure cohesive funnel optimization and visibility improvements.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Operational Excellence</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Establish clear accountability for results with transparent reporting and actionable insights.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Improve execution speed through better process, prioritization, and cross-team alignment.</span></li> </ul> <h3><span style="font-size: 12pt;"><strong>Qualifications</strong></span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">6–10+ years of performance marketing experience in mobile free-to-play, ideally in gaming.</span></li> <li style="fon

Skills